Platinum Home Appliances Design · 2023
A6Plus Television
by Konka Industrial Design Team
- A' Design Award 2023 Platinum Winner in Home Appliances Design
- Awarded April 15, 2023
- CLIENT: Konka
- Estimated Number of Design Views: 2,111,088
- Verification code CCCFBFB458 · Verify this award
About A6Plus Television
A6Plus is a MiniLED television designed for home viewing. The screen has a 21:9 ultra-wide ratio, which suits films and other wide picture formats. The frame is made of aluminum alloy and is bent on three sides, while the back is a single brushed metal panel. A transparent acrylic shelf and a dark aluminum base form the stand, and the shelf holds a remote control, glasses and other small items. A 3D camera rises for use and is hidden when not in use, which protects privacy. The television offers 8K resolution and reaches 1000 nits.
The A6Plus Television by Konka Industrial Design Team represents a compelling synthesis of functional technology and sculptural design philosophy, positioning home entertainment hardware within the broader discourse of domestic objects as aesthetic statements. This work demonstrates sophisticated understanding of how contemporary consumers seek technological devices that transcend mere utility to become integral elements of interior composition, artifacts worthy of display rather than concealment. The distinctive quadrupedal stand system, with its elegantly splayed supports suggesting both the structural logic of mid-century modern furniture and the dynamic poise of a ready stance, elevates the display both literally and conceptually above conventional entertainment center paradigms. Technical achievement manifests in the remarkably thin profile of the display panel, the seamless integration of an audio sound bar that maintains the clean horizontal emphasis, and the refined material treatment of the metallic stand components that shift subtly from warm silver highlights to cool graphite shadows. The chromatic demonstration imagery, featuring an explosive dispersal of saturated pigment powders, serves multiple rhetorical functions simultaneously, showcasing the display's capacity for vivid color reproduction while also suggesting themes of creative liberation, expressive possibility, and the transformation of the screen into a portal for aesthetic experience. The design team appears to engage with questions of how technology inhabits domestic space, proposing that entertainment displays might function as sculptural presences that contribute positively to room aesthetics rather than demanding architectural concealment. Viewers might contemplate how this approach to consumer electronics design reflects evolving relationships between technological utility and aesthetic aspiration in contemporary domestic environments.
Press Kit
- Unique Properties
- MiniLED home theater, 21:9 ultra-wide frame ratio and transparent shelf expand the product's household practicability, increase the product's affinity and highlight the product's life aesthetics.
- Dimensions & Packaging
- TV 1673.80 mm*2021.2 mm*564 mm，Technical 8K The screen has reached 1000nits.
- Tags
- Mini, 21:9, wire drawing, ultra-high definition, all-metal, life aesthetics, home theater
- Production Technology
- The frame is finished with aluminum alloy. The aluminum alloy has high strength and low volume and weight. It provides sufficient support for large size TV, and bends the metal frame on three sides to create the consistency of the whole machine; The back is made of integral brushed metal plate bearing, with simple appearance design and high-quality surface treatment, showing a refined and simple style tone; Transparent acrylic and deep gun-colored aluminum floor base fully reflect the strength of metal and high quality details.
- Design Challenge
- A6Plus series Miniled TV adopts a wide picture scale of 21:9, which is more suitable for the display of video and audio pictures of different sizes and proportions. Three-sided bending technology creates an all-metal texture effect. The new and upgraded rear horn, through the stepped design, achieves the surround sound quality effect of the rear bottom; The metal effect color aluminum extrusion small piece reflects different highlights in the calm dark model; The transparent acrylic bracket and metal base are perfectly combined to create a home theater product compatible with industrial aesthetics and life aesthetics.
- Project Duration
- The project will begin in Shenzhen in March 2022 and be completed in Shenzhen in December 2022.
- Operation Flow
- Minimalist appearance achieves immersive viewing experience; Mini led TV directly uses a chip smaller than lamp beads, which is more efficient, more energy-saving, more refined, and more advanced in technology; the hardware circuit platform is also faster, more stable, and better image quality Requires better sound quality; in addition to Mini LED backlight technology and 8K technology, this TV is also equipped with a 3D camera with AI lifting function, which can be raised when in use and hidden when not in use, which plays a role of privacy protection.
- Research
- In recent years, many Led companies all are increasing investment in research and development, and Miniled screens have become a new development direction.Solid research(experience flow journey, user interviews, focus groups, etc.) were taken to find out what are the most essential qualities users expect from the TV, With the maturity of manufacturing technologies such as Leds and metal structural parts, traditional production and assembly methods have been adjusted, and structural parts have been integrated, so that the TV not only guarantees ultra-high-definition picture quality, but also realizes a true frameless ultra-concise design.
- Inspiration
- With the development of the times, families have a higher pursuit of audio and video entertainment. The ratio of 21:9 cinema-level pictures can better meet the family's viewing needs. The design of the shelf base expands the storage function of TV. Remote control, 3D glasses, audio and other related items can be better placed and stored.
- Image Credits
- PATENTS/COPYRIGHTS:
Copyright 1980-2021 KONKA. - Patents
- PATENTS/COPYRIGHTS:
Copyright 1980-2021 KONKA.