Uyilo olubizwa ngokuba yi-Pure Green Uphawu Lombono olwenziwe ngu-Xinqi Liu ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2020

Pure Green Uphawu Lombono

ngu Xinqi Liu

Umxhasi: MET Creative Brand

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

10,674

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#100488

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Pure Green Uphawu Lombono

Pure Green ngophawu lombono lwempawu yerestyu yehotpot eChongqing. Umbala oluhlaza wehotpot yepepile entsha usetyenziswa njengombala wempawu, ekuchaseneni nombala obomvu oqhelekileyo kwimarike yasekuhlaleni. Umfanekiso womlinganiswa obizwa ngokuba nguMobee wenza uphawu oluphambili lwesi mbono. UMobee udibanisa isangqa esibonakalisa okuhle kunye nesophawu esibonakalisa okungeyiyo kunqamlezo. Amaplanga eMahjong asebenzisiwe endaweni yeempawu zobuso ukubonakalisa ukuzimela, imfihlakalo kunye nomdla wobomi. Iimpawu zempawu yeshishini zisetyenziswa kwiindidi ngeendidi zeefomu kunye neendaba, ngenjongo yokusondeza impawu leyo kubathengi abaselutsha.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Pure Green Uphawu Lombono ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Pure Green Uphawu Lombono iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Pure Green Uphawu Lombono iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Imilinganiselo nePakishini: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Iithegi: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Ubuchwepheshe Bokuvelisa: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Umngeni Woyilo: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Uphando: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Inkuthazo: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Ubude Beprojekthi: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Ukuhamba Komsebenzi: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Iipathenti: Copyrights belong to Xinqi Liu, 2019.
Amalungu Eqela: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Amagunya Emifanekiso: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.