Debes Intervenir Iposta yoKhuseleko ngu-Eduardo Walles

Uyilo olubizwa ngokuba yi-Debes Intervenir Iposta yoKhuseleko olwenziwe ngu-Eduardo Walles ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2020

Debes Intervenir Iposta yoKhuseleko

ngu Eduardo Walles

Umxhasi: tApp

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

8,862

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#101449

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Debes Intervenir Iposta yoKhuseleko

Debes Intervenir liphulo leeposta zokhuseleko emsebenzini elenzelwe umzi-mveliso. Iiposta ezi zibonisa indlela echanekileyo nengachanekanga yokusebenzisa izixhobo needlela. Umboniso ngamnye ugxile kumzuzu ongaphambi kokuba kwenzeke ingozi. Kusetyenziswa isimbo esifana nekhomikhi ukwakha ubudlelwane obufudumeleyo nobucacileyo nabasebenzi. Umlinganiswa oyimifanekiso ukhokela abasebenzi kuwo onke umyalezo. Umsebenzi wobugcisa wazotywa ngezixhobo zomfanekiso we-vector ukugcina umgca oqhelekileyo nokhululekileyo, waza wagcotywa kwaye wenziwa ngesoftware yokuhlela imifanekiso. Iposta nganye ipapashwe kwi-styrene kwaye ilinganiselwa kumasenti angama-900 ngama-600 milimitha.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Debes Intervenir Iposta yoKhuseleko ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Debes Intervenir Iposta yoKhuseleko iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Debes Intervenir Iposta yoKhuseleko iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Imilinganiselo nePakishini: Styrene 900 mm X 600 mm. Depth. 50
Iithegi: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Ubuchwepheshe Bokuvelisa: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Umngeni Woyilo: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Uphando: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Inkuthazo: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Ubude Beprojekthi: The project started in September 2016 and finished in November 2016 in CDMX.
Ukuhamba Komsebenzi: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Iipathenti: None, everything was created form scratch.
Amalungu Eqela: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Amagunya Emifanekiso: None, everything was created form scratch.