Pizzamax Umsebenzi Ophambili: Isazisi soPhawu by Salvita Bingelyte

Pizzamax Umsebenzi Ophambili: Isazisi soPhawu by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IbhronziIgrafiki· 2020

Pizzamax Umsebenzi Ophambili: Isazisi soPhawu

by Salvita Bingelyte

Client: Salvita Design

Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Pizzamax Umsebenzi Ophambili: Isazisi soPhawu

Isicatshulwa seBhuku: I-Pizzamax sisazisi sophawu seketane encinci yerestyu yepizza eLithuania. Isazisi sangaphambili sasixuba iindlela ezininzi zomzobo kwaza kwanika abathengi umqondo omncinci ngophawu. Uyilo olutsha lusebenzisa uphawu olulula ngombala obomvu, omnyama kunye nomhlophe, imibala enxulumene nepizza yesiTaliyane yendalo. Amagama ipizza kunye nemax abekwa kumacala ohlukeneyo ekhadi leshishini kunye nebhokisi yepizza. Oonobumba u-M no-X banemiphelo egoboziweyo ecebisa ababhaki bathwala iipizza beziinqindi ngokuthe ngqo. Isazisi sisetyenziswa kumakhadi eshishini, iincwadi zeeleta, iibhokisi zepizza kunye needyasi.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Pizzamax Umsebenzi Ophambili: Isazisi soPhawu ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Pizzamax Umsebenzi Ophambili: Isazisi soPhawu iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Pizzamax Umsebenzi Ophambili: Isazisi soPhawu iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens