The Simplest Happiness Ukuthengisa Oopopayi by Yen C Chen

The Simplest Happiness Ukuthengisa Oopopayi by Yen C Chen is a highly esteemed winner of the very prestigious 2020 Ibhaso Leplatinam le-A' Design Award in Uyilo lweFilimu, iVidiyo kunye ne-Animeshini Competition Category.

IplatinamIfilimu· 2020

The Simplest Happiness Ukuthengisa Oopopayi

by Yen C Chen

Client: Fox Movies

Ibhaso Leplatinam le-A' Design Award Winner in Ifilimu Category

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Nikela Ngoku Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Simplest Happiness Ukuthengisa Oopopayi

Kwi-zodiac yaseTshayina, i-2019 ngunyaka wehagu, ke i-Yen C iyile isilwanyana esisikiweyo, kwaye yipun "kwiimuvi ezishushu" ngesiTshayina. Abalinganiswa abonwabileyo bahambelana nomfanekiso wesiteshi kunye neemvakalelo zokonwaba ezithi ijelo lifune ukunika abaphulaphuli baso. Ividiyo ngumdibaniso wezinto ezine zeemovie. Abantwana abadlalayo banokubonakalisa ulonwabo olunyulu, kwaye banethemba lokuba abaphulaphuli baya kuba nemvakalelo efanayo yokubukela imovie.

The Recognition

About the Ibhaso Leplatinam le-A' Design Award

The Simplest Happiness Ukuthengisa Oopopayi ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. The Simplest Happiness Ukuthengisa Oopopayi ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. The Simplest Happiness Ukuthengisa Oopopayi ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
Dimensions & Packaging: video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
Tags: Animation, 3d, motion graphics, advertising, movie
Production Technology: The project was realized using adobe software and 3d softwares.
Design Challenge: The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
Research: For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
Inspiration: With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
Project Duration: Project has been done in Feb 2019 Taiwan.
Operation Flow: Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
Team Members: Yen C Chen
Image Credits: Video Credits:Yen C Chen, The simplest happiness, 2019