Alignment to Air Imiboniso Bhanyabhanya by Jin Jeon

Alignment to Air Imiboniso Bhanyabhanya by Jin Jeon is a highly esteemed winner of the very prestigious 2020 Ibhaso Leplatinam le-A' Design Award in Uyilo lweFilimu, iVidiyo kunye ne-Animeshini Competition Category.

IplatinamIfilimu· 2020

Alignment to Air Imiboniso Bhanyabhanya

by Jin Jeon

Client: Jin Jeon(J2Motion)

Ibhaso Leplatinam le-A' Design Award Winner in Ifilimu Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Alignment to Air Imiboniso Bhanyabhanya

Ngokuphathelele oopopayi boonobumba bokuyila, uJin waqala ngoonobumba A. Kwaye, xa kufikelelwa kwinqanaba lelinge lomqondo, wazama ukubona iimvakalelo ezomeleleyo ezibonisa intanda-bulumko yakhe esebenzayo kodwa ehlengahlengisa ngaxeshanye. Endleleni, weza namagama aphikisanayo eme kakuhle ngombono wakhe ngandlela-thile njengokuhambelana nomoya esihloko seprojekthi. Unoko engqondweni, oopopayi babonisa amaxesha achanekileyo kwaye abuthathaka kwigama lokuqala. Ngakolunye uhlangothi, oku kugcina nge-vibe eguquguqukayo kunye nokukhululeka ukubonisa unobumba wokugqibela.

The Recognition

About the Ibhaso Leplatinam le-A' Design Award

Alignment to Air Imiboniso Bhanyabhanya ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Alignment to Air Imiboniso Bhanyabhanya ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Alignment to Air Imiboniso Bhanyabhanya ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As for the personal experimental projects, when starting with the alphabet, A for the typography animation, Jin just came up with the conflicting words in some way such as Alignment to Air which is the title of this project. With that in mind, the animation presents more precise and elaborate moments for the first word.
On the other hand, this ends up with a rather flexible and loose vibe to manifest the last letter.
Dimensions & Packaging: 1 Video, 29 Seconds, 1080 x 1080 Pixels
Tags: 3D Animation, Motion Design, Mograph, 36Days of Type, A, Photorealistic Rendering
Production Technology: Maxon Cinema 4D for 3D Software
Octane for Render Plugin
Adobe Creative Cloud such as After Effects, Premier Pro, Photoshop, Illustrator, and Audition for Retouch and Composite Tool
Design Challenge: As for the modeling and texturing, it required a great effort to create and map in that this project comes with sophisticated abstract shapes with many layers of them. On top of that, animating was a hard task as well to match up with the complicated geometric forms.
Research: Before diving into gathering reference for the animation, Jin was trying to set the project title first which is Alignment to Air. With the title, he was gathering a wide variety of related images and videos via Google, Pinterest, Behance, Dribble, and Vimeo. Depending on the words, the vibe of the graphics was totally different in that the Alignment comes with more organized and systematic visuals, while the Air literally presents relaxed and easy things.
Inspiration: Many designers are recently working on 36 days, weeks, months of type projects to broaden their perspective and improve skills. Those creatives give Jin much inspiration all the time, and He has also been diving into this. While designers out there usually create this project with either static image or just quite short moving sequences, He likes to make one of a kind animations which could stand for more meaningful moments beyond just the beauty of design.
Project Duration: The project started in March 2020 in New York City and it's an ongoing work via social media and personal online portfolio.
Operation Flow: This animation catches people eyes on the transformation of the alphabet, A by showing its dynamic performance with various visual effects.
Team Members: Jin Jeon(J2Motion): Director, Designer, Animator, Compositor
Image Credits: Image: Jin Jeon(J2Motion)
Video: Jin Jeon(J2Motion)
Sound: Jin Jeon(J2Motion), Motion Array