Portal Beoplay Iphulo Lentengiso ngu-Kutuko Studio

Uyilo olubizwa ngokuba yi-Portal Beoplay Iphulo Lentengiso olwenziwe ngu-Kutuko Studio ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Leplatinam le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweFilimu, iVidiyo kunye ne-Animeshini.

IplatinamIfilimu· 2023

Portal Beoplay Iphulo Lentengiso

ngu Kutuko Studio

Umxhasi: Kutuko Studio SL

Umwini we-Ibhaso Leplatinam le-A' Design Award Kudidi Lwe-Ifilimu

2,488,529

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#144874

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Portal Beoplay Iphulo Lentengiso

Liphulo lokukhuthaza ii-headphones zayo ze-Beoplay Portal. Abasasazi babelane ngemveliso ukwenza ukuba ibe yintsholongwane. Ngaphantsi kwebango iSandi esibumba umhlaba wakho, kuye kwafuneka benze iimeko ezi-5 ezibhekiselele kumacandelo omdlalo wevidiyo. Ukongezelela ekubeni nempembelelo enkulu ebonakalayo, amava aphakanyiselwe kukhuphiswano lwendawo yezinto ze-fetish ezifihliweyo kwisakhelo ngasinye. Iqela lalijongene noyilo lwe-multi-scenario apho i-protagonist yayiyimveliso kunye namava okuyisebenzisa.

Ukuqatshelwa

Malunga ne-Ibhaso Leplatinam le-A' Design Award

Portal Beoplay Iphulo Lentengiso ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Portal Beoplay Iphulo Lentengiso ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Portal Beoplay Iphulo Lentengiso ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Imilinganiselo nePakishini: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Iithegi: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Ubuchwepheshe Bokuvelisa: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Umngeni Woyilo: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Uphando: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Inkuthazo: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Ubude Beprojekthi: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Ukuhamba Komsebenzi: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Iipathenti: Kutuko Studio SL
Amalungu Eqela: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Amagunya Emifanekiso: Boutique Visual Kutuko Studio, Beoplay Portal, 2022