Use What Moves You Umkhankaso Wangaphandle by Pancho Gonzalez and Cristian Chavez

Use What Moves You Umkhankaso Wangaphandle by Pancho Gonzalez and Cristian Chavez is a highly esteemed winner of the very prestigious 2020 Ibhaso Lentsimbi le-A' Design Award in Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano Competition Category.

IntsimbiUkubhengeza· 2020

Use What Moves You Umkhankaso Wangaphandle

by Pancho Gonzalez and Cristian Chavez

Client: Inbrax

Ibhaso Lentsimbi le-A' Design Award Winner in Ukubhengeza Category

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Colors

The Design

About Use What Moves You Umkhankaso Wangaphandle

Olu yilo, lusebenzisa iimeko ezintathu zemihla ngemihla zabantu abasebenzisa indlela engaphantsi komhlaba ukuya edairio, ludlulisela indlela abantu abaqhele ukuzisebenzisa ngayo iimveliso ababenokuzithenga kwivenkile yezikhumbuzo zikaloliwe ohamba ngaphantsi komhlaba. Olu yilo lumema ukusebenzisa iimveliso ze-metro (i-t-shirts, iimagi, iibhotile, amathoyizi, njl.) imihla ngemihla, ukuzisebenzisa nangaliphi na ixesha lemini nakweyiphi na imeko. Ngokomzekelo, kwelinye loyilo olubonisiweyo, ibhinqa libonwa linxibe ihempe engaphantsi kwendlela eplaza, ezolile kwaye onwabile. Uyilo luzama ukumema abo babonayo ukuba babandakanye iimveliso zendlela engaphantsi komhlaba njengefashoni entsha.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Use What Moves You Umkhankaso Wangaphandle ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Use What Moves You Umkhankaso Wangaphandle iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Use What Moves You Umkhankaso Wangaphandle iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Like the London Underground that has its own souvenir shop, the Santiago de Chile Metro launches Bazar Metro, the official store where all people from Santiago can find Metro products such as: t-shirts, mugs, bottles, cups, among many others.
Dimensions & Packaging: OOH inside the subway.
Production Technology: Photography, Illustrator & Photoshop
Inspiration: Every day, millions of Santiaguinos use the Santiago Metro to get to their destination, that is, they use the Metro every day and taking the verb to use was an invitation to all those Santiaguinos to use the Metro literally, I mean who use a Metro bottle, a shirt or a mug. Everything under the concept Use It.
Team Members: Cristián Chávez
Jorge Fajardo
Neil Arce
Pancho González

Read the Press Release