Curridabat Ciudad Dulce Primary Function: Ukwakhiwa Kophawu Lwendawo ngu-Fabrizzio Mendez

Uyilo olubizwa ngokuba yi-Curridabat Ciudad Dulce Primary Function: Ukwakhiwa Kophawu Lwendawo olwenziwe ngu-Fabrizzio Mendez ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2021

Curridabat Ciudad Dulce Primary Function: Ukwakhiwa Kophawu Lwendawo

ngu Fabrizzio Mendez

Umxhasi: Kerigma

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

39,361

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#107169

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Curridabat Ciudad Dulce Primary Function: Ukwakhiwa Kophawu Lwendawo

Curridabat Ciudad Dulce yinkqubo yokwakha uphawu lwendawo eyenzelwe isixeko esiseCosta Rica. Olu phawu luxhasa umbono weCiudad Dulce, okanye iSixeko Esimnandi, okhuthaza amava alungileyo kubo bonke abemi ngokuthatha impefumlelo endalweni. Le nkqubo yokubonwa yakhiwe ngokusukela kwiimilo, iipatheni kunye nezakhiwo eziphindaphindiweyo ezifumaneka kwindalo esingqongileyo, apho iipatheni ze-hexagon ezikhumbuza iindlwana zeenyosi zisisiseko esiphambili. Esi sazisi esiguqukayo sisetyenziswa kwizixhobo ezishicilelweyo nezidijithali, kwizakhiwo, kwiimpawu zangaphandle kunye nefenitsha yoluntu, ukuze abaphulaphuli abahlukeneyo bakwazi ukusibona ngokulula esi sixeko.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Curridabat Ciudad Dulce Primary Function: Ukwakhiwa Kophawu Lwendawo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Curridabat Ciudad Dulce Primary Function: Ukwakhiwa Kophawu Lwendawo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Curridabat Ciudad Dulce Primary Function: Ukwakhiwa Kophawu Lwendawo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Just as nature uses principles to function, develop and organiztion, a city can also use these principles to create community and develop. With this idea in mind, we chose aspects of harmony, organization, and logic that can be found in nature; such as fractal geometry, symmetry, spirals, stripes, fractures, etc. In the end, we chose the patterns of nature which show a coherent and organized growth. This reflects the methodology of Curridabat Ciudad Dulce. We also decided that the brand should be flexible so that it can express the diversity of the city's audiences and activities.
Imilinganiselo nePakishini: The use of circumscribed hexagon-shaped patterns of nature (as in beehives) is the axis on which the visual system is supported, which will facilitate the identification and differentiation of the brand in all graphic materials with which audiences interact.
Iithegi: Curridabat, Ciudad Dulce, Branding, Costa Rica, Place Brand, Kerigma Branding, Flexible Brands, City Brand
Ubuchwepheshe Bokuvelisa: Once the essence of the brand is defined– which serves as the basis of the project – a divergent creative exercise is made to capture relevant ideas and visuals, which will then be tested and filtered in another convergent exercise, from which 3 different creative paths that work are defined. Finally, the most suitable one is chosen to meet the objectives of the brand. The Adobe Creative Cloud design tools were used for final realization.
Umngeni Woyilo: The challenge was to build a visual system that reflects a city that cares about the well-being of its inhabitants, not only humans, but also non-humans, such as pollinators (bees, butterflies and hummingbirds), as well as plants and trees, along with all other organisms, which are recognized as citizens. This new identity should reflect that the vision of development is inspired by nature, with a balance between the rational-scientific and the emotional-holistic elements. In addition, it had to be flexible enough to support the diversity of programs, projects and activities that different audiences interact with.
Uphando: Several in-depth interviews were conducted with key people in the local government. We review various demographic studies of the city, as well as documentation explaining the vision of Ciudad Dulce. We carried out an audit of the graphic materials and communicative efforts that had been used; also, we analyzed aspects of the city and its people, among other things. All this to fully understand the essence of the brand. The objective was to define a brand that adequately reflected the innovative vision that the city had been successfully implementing for several years. This defined the essence of the brand, the differentiating attributes, the values, the archetype of personality of the brand and its main purpose. From here, the design of the logo and the rest of the visual system continued.
Inkuthazo: Ciudad Dulce (Sweet City) is a methodology based on nature; its purpose is to promote a positive experience for all citizens, by seeking inspiration in nature. Thus, it is from that inspiration that this flexible brand arises; it is built from shapes in repetition, patterns, organization, and structures present in the natural environment. These can be found in something on a large scale, such as city topography, or something as small as the veins in a leaf or a fingerprint.
Ubude Beprojekthi: This project was developed in the city of Curridabat, in Costa Rica. It started in July 2018 and ended in April 2019. Since then, it has worked together with the local government of Curridabat to expand other derivative projects and to accompany them in the process of brand implementation.
Ukuhamba Komsebenzi: The vision of development in Curridabat Ciudad Dulce is part of the creative and generative logic of nature. This logic is reflected in everything the brand does to reach the diversity of the citizens. The hexagon patterns visible on all physical and digital graphic materials, outdoors, buildings, public furniture and more, make it easy for audiences to live the universe of the brand.
Amalungu Eqela: Fabrizzio Mendez
Yesenia Salazar
Carolina Carrillo
Jeisson Sibaja
Gabriel Jimenez
Beatriz Aguilar
Amagunya Emifanekiso: All photographs by Fabrizzio Mendez