Harlem Advocacy Uthelekiso Lweeposta ngu-Jiaqi Song

Uyilo olubizwa ngokuba yi-Harlem Advocacy Uthelekiso Lweeposta olwenziwe ngu-Jiaqi Song ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2021

Harlem Advocacy Uthelekiso Lweeposta

ngu Jiaqi Song

Umxhasi: Bandujo Advertising Design

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

11,498

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#107915

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Harlem Advocacy Uthelekiso Lweeposta

Harlem Advocacy luthelekiso lweeposta zomkhankaso wentengiso olwenzelwe inkqubo yokukhuthaza impilo yoluntu esekwe eHarlem, esixekweni saseNew York City. Iiposta zidibanisa uphawu lwenkampani (brand lock up) kunye nemifanekiso emiliso ecacisayo, kwaye umfanekiso ngamnye umele inkonzo enye, njengenkxaso yezempilo, yezentlalo, yezemfundo okanye ephathelene nomsebenzi. Iposta enkulu enye ibonisa yonke imifanekiso ndawonye. Ukwenzela ukusasazwa koluntu, uthelekiso luhlulwe zibe ziiposta ezizodwa, nganye ibonisa umfanekiso omnye ngobungakanani obukhulu. Isimbo sokubonakala sichukunyiswa yipop art, ukuze iinkonzo zikwazi ukuqondwa ngokukhawuleza ngabahlali basekuhlaleni.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Harlem Advocacy Uthelekiso Lweeposta ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Harlem Advocacy Uthelekiso Lweeposta iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Harlem Advocacy Uthelekiso Lweeposta iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Imilinganiselo nePakishini: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Iithegi: graphic design, poster, illustrations, social service, poster design
Ubuchwepheshe Bokuvelisa: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Umngeni Woyilo: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Uphando: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inkuthazo: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Ubude Beprojekthi: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Ukuhamba Komsebenzi: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.