Protect Biodiversity Iipowusta by Rui Ma is a highly esteemed winner of the very prestigious 2021 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.
IbhronziIgrafiki· 2021
Protect Biodiversity Iipowusta
by Rui Ma
Client: Rui Ma
Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category
Verified Award Winner
Verify Award Status for #108363The Design
About Protect Biodiversity Iipowusta
Olu luhlu loyilo lwepowusta eyenziwe nguRui Ma ukuphakamisa ulwazi ngolondolozo lwezityalo nezilwanyana ezohlukeneyo. Iipowusta ziyilwe njengeendlela ezisibhozo zokukhusela ukwahluka kwezinto eziphilayo kuzo zombini iilwimi zesiNgesi nesiTshayina. Ibandakanya: Ukunceda iinyosi, ukuKhusela iNdalo, ukuTyala iSityalo, iiFama zeNkxaso, uLondoloza Amanzi, uRisayikilishe kwaye uphinde uwasebenzise, uthathe uhambo, undwendwela iiGadi zeBotanical.
The Recognition
About the Ibhaso Lebhronzi le-A' Design Award
Protect Biodiversity Iipowusta ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Protect Biodiversity Iipowusta iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Protect Biodiversity Iipowusta iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a series of poster designs Rui Ma created to raise the awareness of conserving biodiversity. The posters are designed as eight ways to protect biodiversity in both the English and Chinese languages. It includes: “Help the Bees”, “Protect Nature”, “Plant a Plant”, “Support Farms”, “Conserve Water”, “Recycle and Reuse”, “Take a Walk”, “Visit Botanical Gardens”.
- Dimensions & Packaging
- The design was created entirely digital and paperless. In this way, the production would be without a physical printing process, and the audiences can view it through the internet.
- Tags
- Graphic Design, Poster Design, Visual Communication Design, Sustainability
- Production Technology
- I am always thinking: How visual communication design could help with solving environmental problems? After doing some research online, I decided to make this series of posters to visually attract people's attention and encourage everyone to participate in making our environment better. The design was created entirely digital and paperless. In this way, the production would be without a physical printing process, and the audiences can view it through the internet.
- Design Challenge
- The most challenging part of this project would be the selection of subjects. There are plenty of environmental problems that we need to pay attention to. In the end, I decided to choose the subject: ways to protect biodiversity, because biodiversity provides healthy ecosystems that are really important to the earth.
- Research
- Research online from Google, Chose from subjects, Decided the categories, Had conversations with others if they realize the problems, Considered what would be the best/most sustainable way to produce the design.
- Inspiration
- The inspiration was from a film about saving the world by protecting the environment. By educating herself on how to protect biodiversity, Rui Ma created a series of posters to raise awareness of conserving biodiversity through visual communication design.
- Project Duration
- The project was started and finished in 2020 in Los Angeles, USA.
- Operation Flow
- The design was created entirely digital without a physical printing process, and the audiences can view the design through the internet, such as digital magazines, social media accounts, and design blogs, etc. For example, the design is posted on different media such as Print Magazine, Creative Boom, Mindsparkle Mag, IdN World Magazine, etc.
Links to the articles:
https://bit.ly/3rKDpZX
https://bit.ly/3exjr12
https://bit.ly/30EmTPm
https://bit.ly/3rHmxDz
https://bit.ly/3bH0nvC
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