Branding Accademia of Perugia Inkqubo Yophawu Kunye Nephulo ngu-Paul Robb

Uyilo olubizwa ngokuba yi-Branding Accademia of Perugia Inkqubo Yophawu Kunye Nephulo olwenziwe ngu-Paul Robb ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2021

Branding Accademia of Perugia Inkqubo Yophawu Kunye Nephulo

ngu Paul Robb

Umxhasi: Accademia Di Belle Art Perugia

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#108380

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Branding Accademia of Perugia Inkqubo Yophawu Kunye Nephulo

I-Accademia yasePerugia, yayidinga isazisi esitsha esibonakalayo ukubonisa umnqweno weziko lokuhamba ngokukhawuleza kwixesha elizayo. I-S&P isebenze nabasebenzi be-ABA kunye nabafundi ukubandakanya amasebe ahlukeneyo kunye nemiba yeAkhademi. Abaqulunqi' Umceli mngeni ibikukudala uphawu oludityanisiweyo lwekinetic kunye noyilo oluye lwanika umntu ngamnye kwikhosi enye. Baye benza inkqubo yesazisi enamandla, eyomeleleyo, kunye neyakhayo esebenza kubugcisa obahlukeneyo benqanda i-clichés kunye nemigaqo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Branding Accademia of Perugia Inkqubo Yophawu Kunye Nephulo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Branding Accademia of Perugia Inkqubo Yophawu Kunye Nephulo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Branding Accademia of Perugia Inkqubo Yophawu Kunye Nephulo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Imilinganiselo nePakishini: Online and outdoor campaign
Iithegi: Type, Campaign, Art school
Ubuchwepheshe Bokuvelisa: The material was both digital and print
Umngeni Woyilo: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Uphando: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inkuthazo: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Ubude Beprojekthi: June-October, Perugia Italy
Ukuhamba Komsebenzi: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Amalungu Eqela: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Amagunya Emifanekiso: Paul Robb