Jie Yi Couture Umsebenzi Ophambili: Isazisi soMkhiqizo ngu-Yiwen Tu

Uyilo olubizwa ngokuba yi-Jie Yi Couture Umsebenzi Ophambili: Isazisi soMkhiqizo olwenziwe ngu-Yiwen Tu ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2021

Jie Yi Couture Umsebenzi Ophambili: Isazisi soMkhiqizo

ngu Yiwen Tu

Umxhasi: Jie Yi Couture Studio

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

9,986

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#109125

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Jie Yi Couture Umsebenzi Ophambili: Isazisi soMkhiqizo

Isicatshulwa seNcwadi: I-Jie Yi Couture sisazisi somkhiqizo esenzelwe isitudiyo se-couture eShanghai. Uphawu lwesiTshayina i-Jie lithetha ukusombulula nokuchitha, ngoxa i-Yi ithetha inye, umanyano nokungaguquguquki. Ulogo yakhiwe ngokusetyenziswa kotypography lwesiTshayina, kwaye amanye amacandelo oonobumba atshintshwe ngamaphawu emanikin nezikere. Iiskotshi zokwenza ipatheni zenza umxholo ophambili wokubonwa, kwaye imigca yazo, imijikelo namanqaku enza ipatheni encinane egqityiweyo. Isazisi sisetyenziswa kwiphakheji enikwa ngobungakanani obahlukeneyo. Uyilo lubonisa ubuchule bomsebenzi wezandla kunye nenkonzo yokuthungela ngokwezidingo eyahlukileyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Jie Yi Couture Umsebenzi Ophambili: Isazisi soMkhiqizo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Jie Yi Couture Umsebenzi Ophambili: Isazisi soMkhiqizo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Jie Yi Couture Umsebenzi Ophambili: Isazisi soMkhiqizo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Imilinganiselo nePakishini: The packaging shown is offered in a variety of sizes and iterations based on the product.
Iithegi: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Ubuchwepheshe Bokuvelisa: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Umngeni Woyilo: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Uphando: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Inkuthazo: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Ubude Beprojekthi: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Ukuhamba Komsebenzi: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Amalungu Eqela: Independent
Amagunya Emifanekiso: Yiwen Tu, 2020