WeAre4810 Uphawu Lwegama ngu-Laura Ferrario

Uyilo olubizwa ngokuba yi-WeAre4810 Uphawu Lwegama olwenziwe ngu-Laura Ferrario ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2021

WeAre4810 Uphawu Lwegama

ngu Laura Ferrario

Umxhasi: Ferrariodesign

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

13,650

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#109713

Phonononga Iinkonzo Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-WeAre4810 Uphawu Lwegama

I-WeAre4810, i-WeAreFamily ngumbono omtsha osetyenzisiweyo ukuzisa kwakhona i-Brand. Iba sisikhongozeli kunye nesimboli sayo yonke imisebenzi yeqela & # 039; Ukusetyenziswa kwamanani angoku kakhulu kunye namanani aqinileyo adlulisa imvakalelo yokuqiniseka kunye nokuhamba kwexesha njengoko amanani anokuthi ngokwawo abe zizikhongozeli zemifanekiso. Ukusuka kwiRenti ukuya ekuThengweni kwaye ukuya kuthi ga kwinto entsha yokwenyani yoKutya. I-WeAreFood yindawo apho yonke imihla yahlulwe ibe yimizuzu emi-4; Ingqikelelo eyandiswa yiwotshi enengalo eziyifolokhwe kunye necephe. Iwotshi esuka kwindawo yegrafiki yokujonga ingumxube phakathi kwangoku, okwexesha elidlulileyo kunye nexesha elizayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

WeAre4810 Uphawu Lwegama ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. WeAre4810 Uphawu Lwegama iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. WeAre4810 Uphawu Lwegama iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: For 4810 the idea of renewal starts with the renovation of the historic sports equipment rental shop in Courmayeur.
Consequently the time has come to also evolve the concept of the brand which could include from Rental to Shopping to Food thus creating a new mood more contemporary but at the same time continuing to express traditional values under a one big hat represented by the unique 4810 brand. Innovation and tradition together.
Imilinganiselo nePakishini: The whole Brand Identity has developed on different materials shapes and channels having to communicate multiple messages. We used paper for brochures postcards shopping bags sugar sachets and menus. The PVC for the external signs of the structure. Ceramics for the coffee cups and the fabric for the uniforms. It was a truly complete project where various printing techniques were used from traditional pad printing, screen printing to digital printing. We have created a web site that talks about their history and their services until you can book skis online.
Iithegi: brand Identity, brad design, logo design, viusal identity
Ubuchwepheshe Bokuvelisa: The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc 4810m a point of reference in Courmayeur an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
WeAre4810 the Brand of reference
WeAreRental expertise for rental of skis
WeAreFood one cuisine which at the same time lies well within everyone
WeAreShopping dedicated to sports apparel and accessories
WeAreOutlet Promotions and offers
WeAreFamily a long family tradition rooted in the distant 19th century
Umngeni Woyilo: WeAreFood is the real change. 4810Food is the meeting point for sports enthusiasts: the space where you come in the morning for breakfast, go for lunch for polenta and stop after skiing to try a snack and maybe combine it with a nice wine.
Thus was born the idea of the clock that marks the day and 4 very specific moments.
Contemporary terms for an international audience all combined with a clock that recalls history where the hands become fork and spoon to emphasize that at 4810Food you eat.
Uphando: A very large project where I had to combine a technical product like skis and an emotional product like food. There are several variable factors that I found to make different situations coexist: the colors, the symbol where to insert the images and the name WeAre is declinable in many aspects: WeAreRental for the rental shop, WeAreFood for the restaurant, WeAreShopping for the shop and so on.
Inkuthazo: WeAre4810 . WeAreFamily. The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc: an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
The brand is graphical form is based on the idea of using highly contemporary and solid numbers, almost as a seal to guarantee quality and modernity. Numbers that could themselves become a container of image.
Ubude Beprojekthi: The project started in January 2018 in Courmayeur and finished in February 202020
Ukuhamba Komsebenzi: The Brand has been designed so that it can be reproduced on any material surface and transmitted on various channels such as mobile phones or videos. A manual has been drawn up that can help both the customer and the possible supplier to reproduce the original as faithfully as possible.
Amalungu Eqela: Creative Director: Laura Ferrario
Copy: Chiara Villa
Amagunya Emifanekiso: Image #No 1: Photographer Aiace Ace Bazzana, Image #No 2: Photographer Laura Ferrario, Image #No 2: Photographer ALaura Ferrario, Image #No 3: Photographer Aiace Ace Bazzana, Image #No 4: Photographer Aiace Ace Bazzana