Yoonly Umsebenzi Oyintloko ngu-Fanny De Bray

Uyilo olubizwa ngokuba yi-Yoonly Umsebenzi Oyintloko olwenziwe ngu-Fanny De Bray ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2021

Yoonly Umsebenzi Oyintloko

ngu Fanny De Bray

Umxhasi: Made for you

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#109809

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Yoonly Umsebenzi Oyintloko

Umbhalo Weencwadi: I-Yoonly ngumfanekiso wesazisi esenzelwe uphawu lokuhamba oluvulela abakhenkethi abaselula amava. Unobumba u-Y udibaniswe nepini yemephu, owenza iqhosha lokuvula nokucima elixhasa umyalezo osisiseko, vula ubomi. Onobumba ababini u-O babunjwe njengophawu lokungapheliyo, luchaza iinkumbulo eziya kuhlala ubomi bonke. Umzantsi wonobumba ngamnye ujika ngasekunene, unika ilogo inkangeleko ephilayo neneempawu ezicacileyo. Umbala oluhlaza we-duck green ukhumbuza ulwandle nesibhakabhaka, ngeli xesha owe-orange ukhumbuza ubushushu bomntu kunye nelanga. Esi sazisi silungiselelwe kokubini imidiya yedijithali needijithali eshicilelweyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Yoonly Umsebenzi Oyintloko ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Yoonly Umsebenzi Oyintloko iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Yoonly Umsebenzi Oyintloko iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Imilinganiselo nePakishini: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Iithegi: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Ubuchwepheshe Bokuvelisa: Logo
Business card
Letterhead paper
Envelope
Umngeni Woyilo: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Uphando: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inkuthazo: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Ubude Beprojekthi: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Ukuhamba Komsebenzi: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Iipathenti: Copyright Made for you
Amalungu Eqela: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Amagunya Emifanekiso: Copyright Made for you