Dreamquark Iphetshana Lorhwebo by Fanny De Bray

Dreamquark Iphetshana Lorhwebo by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IbhronziIgrafiki· 2021

Dreamquark Iphetshana Lorhwebo

by Fanny De Bray

Client: Made For You

Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Dreamquark Iphetshana Lorhwebo

I-Dreamquark liphetshana lorhwebo elinemifanekiso eyenzelwe inkampani yobuchwepheshe. Iphetshana lilingana ngobungakanani obuyi-210 nge-297 milimitha kwaye licacisa ngendlela ecacileyo ixabiso elongezelelweyo lenkampani. Isimbo somzobo siphenjelelwe lulogo osele lukhona kwaye siyadlala ngaphandle kokuba lula ngokugqithisileyo. Imifanekiso kunye nezikrini zibonisa ubulula bokusetyenziswa kwe-Brain, isisombululo sobuchule bomqondo wobuchwepheshe (artificial intelligence). Iphetshana liphinda libonise ubuchule bobuchwepheshe beqela labasebenzi benkampani. Injongo kukunika ukuqonda okungcono ngemisebenzi yenkampani.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Dreamquark Iphetshana Lorhwebo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Dreamquark Iphetshana Lorhwebo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Dreamquark Iphetshana Lorhwebo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform, the team created an illustrated brochure in order to provide a better understanding of the startup’s added value. Inspired by the existing logo, the graphic style is fun without being too minimalistic, to highlight Brain’s which is an AI, ease of use, and Dreamquark’s technical expertise.
Dimensions & Packaging: Brochure: 210 mm x 297 mm
Tags: fun, illustration, graphic design, startup, brochure
Production Technology: Brochure
Design Challenge: Give a better understanding of company activities.
Research: Several research have been conducted to create this design:

- Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
- Moodboard of images and emotions that need to be associated with the brand (with the company direction)
Inspiration: The graphics of the commercial brochure for Dreamquark are directly inspired by the existing logo which is playful without being too minimalist.
Project Duration: The project started in March 2020 in Torino and finished in June 2020.
Operation Flow: As a rapidly growing company Dreamquark now wants to go further with new communication tools which better convert the benefits of its solutions. After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform the team created an illustrated brochure in order to provide a better understanding the startup’s added value.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Brand Strategist: Amandine Lantelme
Image Credits: Illustrator: Anna Cesa