Jiangmen Culture and Tourism Ilogo neSazisi soPawu ngu-EUCA Culture and Communications Co. Ltd.

Uyilo olubizwa ngokuba yi-Jiangmen Culture and Tourism Ilogo neSazisi soPawu olwenziwe ngu-EUCA Culture and Communications Co. Ltd. ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2021

Jiangmen Culture and Tourism Ilogo neSazisi soPawu

ngu EUCA Culture and Communications Co. Ltd.

Umxhasi: Jiangmen culture, tourism, radio, television and Sports Bureau

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

10,198

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#109973

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Jiangmen Culture and Tourism Ilogo neSazisi soPawu

I-Jiangmen Culture and Tourism yilogo nesazisi sopawu esenzelwe icandelo lenkcubeko nezokhenketho laseJiangmen, isixeko esikwiPhondo laseGuangdong, emazantsi eChina. Ilogo iphefumlelwe ngumlinganiselo wesiChina wemveli othiwa Men, othetha isango, kunye nesakhiwo sesango lesikhumbuzo. Izinto ezithathwe kwimbonakalo yesixeko, ubuyili, ilifa lenkcubeko, umhlaba-nemveli kunye nezityalo zaseJiangmen zidityaniswe ngaphakathi kubume besango. Igolide emdaka ibonisa isixeko esisityebi kodwa esinozithobo. Kwaphuhliswa umgaqo-nkqubo wesazisi sopawu ukuxhasa ukusetyenziswa okungaguqukiyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Jiangmen Culture and Tourism Ilogo neSazisi soPawu ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Jiangmen Culture and Tourism Ilogo neSazisi soPawu iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Jiangmen Culture and Tourism Ilogo neSazisi soPawu iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Iithegi: Branding, City, Culture and tourism, Logo design, Visual system
Umngeni Woyilo: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Uphando: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inkuthazo: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Ubude Beprojekthi: June 2019 – April 2020, Shanghai, China
Ukuhamba Komsebenzi: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Amalungu Eqela: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Amagunya Emifanekiso: Ellain Li, Grace Xu， Di Tang