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Little Magic Umsebenzi Ophambili Wempawu Yodidi Lweempahla Zabantwana by Hsuan-Yun Huang

Little Magic Umsebenzi Ophambili Wempawu Yodidi Lweempahla Zabantwana by Hsuan-Yun Huang is a highly esteemed winner of the very prestigious 2021 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.


IbhronziIgrafiki· 2021

Little Magic Umsebenzi Ophambili Wempawu Yodidi Lweempahla Zabantwana

by Hsuan-Yun Huang

Client: Little Magic

Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category

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The Design

About Little Magic Umsebenzi Ophambili Wempawu Yodidi Lweempahla Zabantwana

Little Magic ngumfanekiso wempawu yodidi owenzelwe uludwe lweempahla zabantwana. Impawu esetyenzisiweyo isebenzisa umfuziselo odumileyo womlingo, unogwaja onesigqoko, olula kwaye onemincili. Imizobo yezilwanyana yenzelwe ukukhuthaza abantwana kunye nabazali ukuba bahloniphe zonke izidalwa emhlabeni. Iimpahla zenziwe ngomqhaphu ophela-phela wekhotoni ongenachiza, ovumelekileyo yiGOTS, ophecwe ngeinki ezingenabuthi kwaye ezingenazichiza eziyingozi. Amalebhile ophawu kunye nokunakekelwa athungelwe ngaphandle ukunqanda ukuhlikihla ulusu olubuthathaka. Ipakethi yenziwe ngekhadibhodi esekliweyo kunye neplastiki enokuphinda isetyenziswe.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Little Magic Umsebenzi Ophambili Wempawu Yodidi Lweempahla Zabantwana ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Little Magic Umsebenzi Ophambili Wempawu Yodidi Lweempahla Zabantwana iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Little Magic Umsebenzi Ophambili Wempawu Yodidi Lweempahla Zabantwana iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The identity is an iconic symbol of magic – a bunny in a hat, which is simple but yet playful. The animal illustration style is unique and memorable.
Dimensions & Packaging
All clothing comes in different sizes.
Clothing zip bags: 240mm x340mm
Tags: 50mm x 50mm
Paper Sheets: 635mm x889mm
Monthly onesies set boxes:400mm x300mm
Bib boxes: 210mm x 95mm
Tags
Branding, Packaging, Illustration, Children Clothing.
Production Technology
Clothing materials: GOTS certified organic cotton, made of 100% organic cotton. Non-toxic printing, no harmful chemicals, and nickel-free snaps. Free of formaldehyde, AZO, cadmium, and OTC. Usage of accessories complies with CNS 15290 textile safety regulations.

Packaging materials: made from recycled cardboard & 100% recyclable plastic.
Design Challenge
On the creative side, the challenge was to come up with a unique illustration style that can be eye-catching by both children and adults. The brand's image should be playful but educational at the same time, so I spent a lot of time on social media campaigns and used infographic images to tell people about the brand's vales.
Research
Little Magic's brand soul to take care of the future generation and protect our planet. Using all eco-friendly materials to produce both items of clothing and packages is not easy to achieve. It took a long time to find factories that can do that but not too expensive.
Inspiration
The designer believes that every kid has the magic to make their dreams come true-their curiosity, creativity, and imagination inspire. The designer also believes that all creatures on the earth are beautiful in their way – just like magic. The illustrator wants to use the unique animal illustrations to give both children and parents a concept of respecting all creatures on the planet. The usage of eco-friendly materials to take care of the future generation and protect our planet.
Project Duration
The project started in July 2019 in Taiwan and finished in July 2020 in Taiwan, and was exhibited in Taiwan in April 2019.
Operation Flow
Onesies are made by 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch and constructed with a lap-neck design to ensure smooth, hassle-free outfit and diaper changes. The brand label and care label are sewn on the outside of the product to avoid rubbing the baby's skin.

T-Shirt are made of 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch. Elastane rib collar. Double stitching at front collar. Resistant and well maintained. Double stitching at sleeves. The brand label and care label are sewn on the outside of the product to avoid rubbing the kid's skin.

Packaging: Sealed clothing bags maintain product's quality. Jiugongge-liked boxes help people to keep the products neat and clean.
Team Members
Designer: HsuanYun Huang
Illustrator: HsuanYun Huang
Photographer: HsuanYun Huang
Image Credits
Image #1,2,3,4,5,6,7,8,9: Designer HsuanYun Huang, 2020

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