Maskeeper Ikhesi Yokugcina Imaski ngu-Maurice Kwok and Steve Yeung

Uyilo olubizwa ngokuba yi-Maskeeper Ikhesi Yokugcina Imaski olwenziwe ngu-Maurice Kwok and Steve Yeung ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweZongezelo zeFashoni kunye nokuHamba.

IntsimbiIsongezelo· 2021

Maskeeper Ikhesi Yokugcina Imaski

ngu Maurice Kwok and Steve Yeung

Umxhasi: Innosphere Ltd

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Isongezelo

12,926

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#112413

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Maskeeper Ikhesi Yokugcina Imaski

I-Maskeeper likhesi lokugcina okwexeshana iimaski zobuso, esongelwe wangumqulu onobungakanani bekhadi loshishino. I-Maskeeper yenziwe ngeshiti ye-polypropylene esemgangathweni wokutya, esikwe ngendlela ye-die-cut kwaye yasongwa ukwenzela ukuvelisa ngokukhawuleza nangeendleko eziphantsi. Imaski ibekwa kwishiti evulekileyo ize isongwe ngaphakathi, ukwenzela ukuba imiphezulu yemaski ihlale igubungelwe kwaye kunciphiswe ubungozi bokosuleleka phakathi kwezinto. Ngobungakanani beemilimitha ezingama-91 ngobude, ezingama-61 ngobubanzi kunye nezi-8 ngobushishinga, kwaye isinda kwiigrama ezili-10, i-Maskeeper ingena lula epokothweni. Le yilo linika ikhetho elicocekileyo nelihlambulukileyo kunokusongela iimaski ezikhutshiweyo kwiphepha lokusula okanye kwiimvulophu ngexesha lokutya.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Maskeeper Ikhesi Yokugcina Imaski ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Maskeeper Ikhesi Yokugcina Imaski iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Maskeeper Ikhesi Yokugcina Imaski iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Imilinganiselo nePakishini: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Iithegi: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Ubuchwepheshe Bokuvelisa: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Umngeni Woyilo: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Uphando: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inkuthazo: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Ubude Beprojekthi: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Ukuhamba Komsebenzi: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Amalungu Eqela: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Amagunya Emifanekiso: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung