Beltur Go Umsebenzi Ophambili Wokutya ngu-Musa Celik

Uyilo olubizwa ngokuba yi-Beltur Go Umsebenzi Ophambili Wokutya olwenziwe ngu-Musa Celik ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2021

Beltur Go Umsebenzi Ophambili Wokutya

ngu Musa Celik

Umxhasi: Beltur

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

14,268

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#112421

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Beltur Go Umsebenzi Ophambili Wokutya

I-Beltur Go luhlobo lwempahlo yokutya nokusela eyenzelwe ukusetyenziswa kwiipaki ezinkulu zesixeko. Ibhokisi yokutya inokubekwa phezu kwendebe yesiselo, kwaye isitrowu sidlula kwibhokisi, ngoko ke ukutya nokusela kuphathwa ngesandla esinye. Iindawo ezincinci ezisongiweyo kwibhokisi zingavulwa ukuze zibambe iisawusi. Ibhokisi yokutya ingasetyenziswa nayo yodwa, kunye nefolokhwe ebekwe phezu kwayo. Zonke iindawo zenziwe ngephepha le-Bristol elingama-350 gram elinoshicilelo lwe-offset, kwaye iphepha lithatha indawo yeplastiki ukuze kunciphiswe inkunkuma yeplastiki. Ipakethe nganye ifika isicaba ukuze kube lula ukuyigcina nokuyithutha.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Beltur Go Umsebenzi Ophambili Wokutya ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Beltur Go Umsebenzi Ophambili Wokutya iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Beltur Go Umsebenzi Ophambili Wokutya iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Imilinganiselo nePakishini: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Iithegi: Snack, Take Away, Food Box, On The Go
Ubuchwepheshe Bokuvelisa: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Umngeni Woyilo: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Uphando: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inkuthazo: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Ubude Beprojekthi: The project took place between June 2020 and August 2020 in Istanbul.
Ukuhamba Komsebenzi: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Amalungu Eqela: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Amagunya Emifanekiso: All photos taken by Musa Çelik.