Uyilo olubizwa ngokuba yi-New HQ New Rules Primary Function: Inkqubo Yeempawu Zokwalatha olwenziwe ngu-Hd Communication Kft. ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.
IsilivereIgrafiki· 2021
New HQ New Rules Primary Function: Inkqubo Yeempawu Zokwalatha
Umxhasi: Magyar Telekom
Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki
Umwini Webhaso Oqinisekisiweyo
Qinisekisa Isimo Sebhaso se-#112485Uyilo
Malunga ne-New HQ New Rules Primary Function: Inkqubo Yeempawu Zokwalatha
New HQ New Rules yinkqubo yeempawu zokwalatha eyenzelwe iikomkhulu ezintsha ze-Magyar Telekom. Le mpawu zokwalatha zibonisa uluhlu lwemithetho yendlela yokuziphatha e-ofisini. Uyilo lucocekile kodwa ludlala, ngoko imithetho iziva imemela endaweni yokuba iyalele. Imizobo ibonisa iimeko zangaphakathi ze-ofisi zemihla ngemihla ngobuhlekisa nangolwaphulo lomntu. Isimbo se-analogue siyaphambana nobungakanani nesimo esisesimanjeni sesakhiwo. Injongo kukudala impembelelo yeemvakalelo ngokukhawuleza nokukhuthaza abantu ukuba balandele imithetho ngoncumo.
Ukuqatshelwa
Malunga ne-Ibhaso Lesilivere le-A' Design Award
New HQ New Rules Primary Function: Inkqubo Yeempawu Zokwalatha ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. New HQ New Rules Primary Function: Inkqubo Yeempawu Zokwalatha iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. New HQ New Rules Primary Function: Inkqubo Yeempawu Zokwalatha yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.
Emva Koyilo
Ikhithi Yeendaba
Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.
- Iimpawu Ezizodwa
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Iithegi
- Office building, Signage, Illustration, Design, System of Norm
- Inkuthazo
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Ubude Beprojekthi
- Permanent
- Amalungu Eqela
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
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