Low Classic Umsebenzi Oyintloko: Isazisi Somqondiso ngu-Yaman Hu

Uyilo olubizwa ngokuba yi-Low Classic Umsebenzi Oyintloko: Isazisi Somqondiso olwenziwe ngu-Yaman Hu ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2021

Low Classic Umsebenzi Oyintloko: Isazisi Somqondiso

ngu Yaman Hu

Umxhasi: Low Classic

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#113244

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Low Classic Umsebenzi Oyintloko: Isazisi Somqondiso

Isicatshulwa Sencwadi: I-Low Classic sisazisi somqondiso esenzelwe ilebhile yefashoni ezimeleyo. Esi sazisi siphenjelelwe ziimagazini zefashoni zowe-1980s. Kusetyenziswe uluhlu lwemibala ethe ngxi kunye nesakhiwo esaphula igridi. Uhlobo lokuchwetheza lugqithisiwe kwaye ludityaniswe nemijikelo ecikizekileyo, kwaye lwenza ulwimi oluyintloko lwesibonakalo sesi sazisi somqondiso. Kubandakanywa izinto ezipapashwayo kunye nezobuxhakaxhaka, ezifana neepowusta, imizobo yosonxibelelwano lwasekuhlaleni, iimeyile kunye neebhena zewebhu. Izinto ezishicilelweyo zenziwe ngephepha eliphinde lasetyenziswa ngaphandle kokusetyenziswa kwemibala engcolisa okusingqongileyo. Injongo kukunika inkangeleko yakudala ubume obucwengekileyo bedijithali.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Low Classic Umsebenzi Oyintloko: Isazisi Somqondiso ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Low Classic Umsebenzi Oyintloko: Isazisi Somqondiso iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Low Classic Umsebenzi Oyintloko: Isazisi Somqondiso iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Imilinganiselo nePakishini: 1920px*1280px
Iithegi: Identity, digital design, fashion, typography
Ubuchwepheshe Bokuvelisa: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Umngeni Woyilo: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Uphando: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Inkuthazo: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Ubude Beprojekthi: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Ukuhamba Komsebenzi: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Amalungu Eqela: Creative Director: Yaman Hu
Designer: Yaman Hu