The Cairo Citadel Umbono weNkampani ngu-Rana Galal

Uyilo olubizwa ngokuba yi-The Cairo Citadel Umbono weNkampani olwenziwe ngu-Rana Galal ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2021

The Cairo Citadel Umbono weNkampani

ngu Rana Galal

Umxhasi: Rana Galal

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

9,140

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#113295

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-The Cairo Citadel Umbono weNkampani

I-Cairo Citadel ngumbono wenkampani owenzelwe indawo yembali eYiputa. Umbono wakhelwe kumxholo wokwahlukana, obonakaliswa kwisiqhalo esithi City of Contrast. Umnyama nomhlophe zizona mibala isisiseko, ekanti umbala wesibini ubhekisela kwisiganeko sembali esenzeka ngaphakathi kwe-citadel. Ilogo enolwimi olubini ibekwe ngendlela yebhloko enokwahlulwa kwiirekthangile ezimbini ezijongene, nto leyo ebonisa utshintsho lwenkcubeko. I-Helvetica Neue yakhethwa njengonobumba oyintloko ngenxa yemilo yayo elula kwaye eqhelekileyo yejometri. Inkqubo yezikhangiso yaphuhliswa kamva ngokusekelwe kwiingcamango ezifanayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

The Cairo Citadel Umbono weNkampani ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. The Cairo Citadel Umbono weNkampani iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. The Cairo Citadel Umbono weNkampani iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Imilinganiselo nePakishini: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Iithegi: Logo, Branding, Signage system, Typography, Visual Identity
Ubuchwepheshe Bokuvelisa: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Umngeni Woyilo: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Uphando: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Inkuthazo: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Ubude Beprojekthi: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Ukuhamba Komsebenzi: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Iipathenti: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Amalungu Eqela: none.