Zhuliguan Hote Uphawu Lwehotele ngu-Zhongxiang Zheng

Uyilo olubizwa ngokuba yi-Zhuliguan Hote Uphawu Lwehotele olwenziwe ngu-Zhongxiang Zheng ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2021

Zhuliguan Hote Uphawu Lwehotele

ngu Zhongxiang Zheng

Umxhasi: Zhongxiang Zheng

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

10,284

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#114786

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Zhuliguan Hote Uphawu Lwehotele

I-Zhuliguan yihotele ene-themed egxile kwinkcubeko ye-bamboo, Ipatheni ibonakala njenge-bamboo kunye ne-swallows, eyenza abantu balindele ukuqala kohambo olutsha. I-logo ibonisa uphuhliso olusuka entweni ukuya kwinto ethile, olusuka kwifilosofi yeTaoism. Utshintsho lwayo luphethe ifilosofi yeTaoism yesiShayina yendabuko "Ngaphandle kweTao, omnye uzalwa. Ngaphandle kweNye, ezimbini; Ngaphandle kweZibini, ezintathu; Ngaphandle kweThathu, indalo edaliwe", ethetha "Indlela yeTao ilandela indalo".

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Zhuliguan Hote Uphawu Lwehotele ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Zhuliguan Hote Uphawu Lwehotele iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Zhuliguan Hote Uphawu Lwehotele iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Imilinganiselo nePakishini: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Iithegi: Brand , Research , Hotel , Logo , Culture
Ubuchwepheshe Bokuvelisa: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Umngeni Woyilo: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Uphando: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Inkuthazo: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Ubude Beprojekthi: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Ukuhamba Komsebenzi: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Iipathenti: Trademark (2019) Zhongxiang Zheng
Amagunya Emifanekiso: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.