Meet Rebrand Uphawu ngu-Mengchao Wu, Hao Li and Sijia Zhang

Uyilo olubizwa ngokuba yi-Meet Rebrand Uphawu olwenziwe ngu-Mengchao Wu, Hao Li and Sijia Zhang ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2021

Meet Rebrand Uphawu

ngu Mengchao Wu, Hao Li and Sijia Zhang

Umxhasi: Meet

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

42,973

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#115712

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Meet Rebrand Uphawu

I-Meet yindawo yokutyela ye-barbecue yaseKorea ejolise kubantu abancinci. Isabelo somthengi seMengchao, iHao kunye neSijia kukudala isikhokelo sobugcisa kunye nesazisi esibonakalayo sokubonisa umfanekiso ocacileyo webrendi kunye nokukhuthaza inyama eyahlukeneyo. Iimilo zenyama kwi-grill ziveza ngokwendalo iijometri. Lo mbono ubakhokelela kwinqanaba elibalulekileyo lombono, ukudibanisa inyama eyahlukeneyo, intlanzi yaselwandle kunye nemifuno eneejometri ezichaziweyo. Iindidi ezahlukeneyo zeemilo kunye neepateni zinika iijiyometri umdlalo odlalayo noshushu wokugqibela.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Meet Rebrand Uphawu ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Meet Rebrand Uphawu iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Meet Rebrand Uphawu yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Imilinganiselo nePakishini: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Iithegi: Branding, Graphic Design, Visual Identity, BBQ, Food
Ubuchwepheshe Bokuvelisa: Adobe suite, Video Production, Printing, Package Design
Umngeni Woyilo: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Uphando: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Inkuthazo: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Ubude Beprojekthi: 3 mouths
Executed in NYC and shanghai
Ukuhamba Komsebenzi: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Amalungu Eqela: Mengchao Wu
Hao Li
Sijia Zhang
Amagunya Emifanekiso: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li