Krafton Primary Function: Uyilo Lwamava Ophawu Lweshishini ngu-Plus X

Uyilo olubizwa ngokuba yi-Krafton Primary Function: Uyilo Lwamava Ophawu Lweshishini olwenziwe ngu-Plus X ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2021

Krafton Primary Function: Uyilo Lwamava Ophawu Lweshishini

ngu Plus X

Umxhasi: Krafton

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

41,683

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#115949

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Krafton Primary Function: Uyilo Lwamava Ophawu Lweshishini

I-Krafton luyilo lwamava ophawu lweshishini oluyilelwe iqela leestudiyo zophuhliso lwemidlalo. Inkqubo yoyilo lophawu ibonisa kokubini ukungafani kophawu ngalunye lomanyano kunye nokungguzulelana kweqela. Uyilo luphefumlelwe luphawu lomanyano lwabakhandi kwiXesha eliPhakathi, kwaye isakhelo esimila ngokwekhaka sisetyenziswa njengendlela esisiseko. Imilo enye yophawu isetyenziswa kuwo onke amaphawu omanyano kwaye yahlulwa ngemibala emiselweyo. Iimpawu, imibala, iindidi zamagama kunye nemibono ephambili zisetyenziswa kuzo zonke iindawo zonxibelelwano ezinjengeekhadi zeshishini, iifom, ii-icon kunye neentengiso.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Krafton Primary Function: Uyilo Lwamava Ophawu Lweshishini ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Krafton Primary Function: Uyilo Lwamava Ophawu Lweshishini iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Krafton Primary Function: Uyilo Lwamava Ophawu Lweshishini yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
Imilinganiselo nePakishini: Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
Iithegi: Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
Ubuchwepheshe Bokuvelisa: 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.

2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.

3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
Umngeni Woyilo: It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
Uphando: Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
Inkuthazo: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
Ubude Beprojekthi: The project proceeded for 9 months in Seoul, South Korea.
Ukuhamba Komsebenzi: The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
Iipathenti: Copyrights belong to Plus X Co.
Amalungu Eqela: Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim
Amagunya Emifanekiso: Plus X