Lunema Specimen Incwadi Yodidi by Paul Robb

Lunema Specimen Incwadi Yodidi by Paul Robb is a highly esteemed winner of the very prestigious 2021 Ibhaso Lesilivere le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IsilivereIgrafiki· 2021

Lunema Specimen Incwadi Yodidi

by Paul Robb

Client: Salt & Pepper

Ibhaso Lesilivere le-A' Design Award Winner in Igrafiki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lunema Specimen Incwadi Yodidi

I-Lunema sisitayile sangoku esinesitayile esiphezulu se-neo-grotesque sans serif esinochasaniso olomeleleyo lwejometri. Usapho olusebenzayo lwe-san serif olunokumelana novavanyo lwexesha, ngeli lixa luziva lwangoku kwaye lulodwa. Imilo yeleta nganye yenziwe ngengqwalasela enkulu kwiinkcukacha ukuze kuqinisekiswe ukufundeka kubukhulu kunye nobukhulu obuncinci ngenxa yemigibe ye-inki ecacileyo eyahlukileyo. Zonke iintsimbi ezili-10 zineseti yeglyph eyandisiweyo yesiLatini kunye neendlela ezizezinye kunye ne-ligatures.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Lunema Specimen Incwadi Yodidi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Lunema Specimen Incwadi Yodidi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Lunema Specimen Incwadi Yodidi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
Dimensions & Packaging: The font is produced in 10 weights and styles
Tags: Type design, font
Production Technology: Typeface realized in Glyphs
Design Challenge: The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.
Research: We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.
Inspiration: The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.
Project Duration: The project began in July 2020 with the commercial license released by Monotype in December 2020
Operation Flow: The commercial font is used primarily by branding and communications design
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: @ Salt & pepper Studio / Paul Henry Robb