Inspiration IWebhusayithi by WenYuan Chen and Ze Hao

Inspiration IWebhusayithi by WenYuan Chen and Ze Hao is a highly esteemed winner of the very prestigious 2021 Ibhaso Legolide le-A' Design Award in Uyilo lweWebhsayithi kunye neWebhu Competition Category.

IgolideIwebhu· 2021

Inspiration IWebhusayithi

by WenYuan Chen and Ze Hao

Client: Zippo

Ibhaso Legolide le-A' Design Award Winner in Iwebhu Category

91,346

Verified Award Winner

Verify Award Status for #117306

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Inspiration IWebhusayithi

I-Inspiration yiwebhusayithi eyenzelwe uphawu lwentengiso uZippo. Le webhusayithi ibonisa olu phawu ngesazisi esitsha sokubonwa kunye nojongano lomsebenzisi olusebenzisanayo. Imifanekiso eguqukayo inika amaphepha isimo sokubonwa esizama izinto ezintsha. Umxholo omnyama usetyenziswa kulo lonke uyilo ukuxhasa amava okubukela angaguqukiyo. Uyilo lokusebenzisana lwakhiwe ngobuchwepheshe bojongano lomsebenzisi obuhambela phambili ukugcina iindwendwe zibandakanyekile. Injongo kukuvula incoko nabathengi kunye nokuvakalisa inkcubeko yophawu lwentengiso ngendlela yangoku.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Inspiration IWebhusayithi ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Inspiration IWebhusayithi iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Inspiration IWebhusayithi idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.

They used the new brand visual and edgy interaction UI to show brand experience
Dimensions & Packaging: UI UX technology and website construction
Tags: Z-era, Fashion
Production Technology: Using progressive UI technology to realize
Design Challenge: The team received a lot of database and found it hard to sort out
Research: To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance
Inspiration: ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
Project Duration: Shanghai 2020.11-2021.2
Operation Flow: To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
Patents: "Trademark (Year) Trademark Holder."
Team Members: Wenyuan Chen and Ze Hao
Image Credits: ZIPPO NO.347274