Macy’s Website Iwebhusayithi ye-E-Commerce by Willy Lai and Dave Torres

Macy’s Website Iwebhusayithi ye-E-Commerce by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Ibhaso Legolide le-A' Design Award in Uyilo lweWebhsayithi kunye neWebhu Competition Category.

IgolideIwebhu· 2020

Macy’s Website Iwebhusayithi ye-E-Commerce

by Willy Lai and Dave Torres

Client: Macy's

Ibhaso Legolide le-A' Design Award Winner in Iwebhu Category

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Colors

The Design

About Macy’s Website Iwebhusayithi ye-E-Commerce

Iwebhusayithi kaMacy's liqonga le-e-commerce elivumela abathengi ukuba bathenge iimveliso zikaMacy's kwi-intanethi. Le webhusayithi yaphinda yayilwa ngokutsha ngo-2019 njengempendulo engqalileyo kwizimvo zabathengi, nto leyo eyakhokelela kuyilo olucocekileyo, olulula noluphenjelelwe yifashoni. Ubume balo buthatha kwimidiya yefashoni kunye neemveliso zetekhnoloji zabathengi, kwaye lujolise ekwahluleni uMacy's kubathengisi abakhuphisana naye. Kwasetyenziswa iiteknoloji zewebhu zale mihla eziguqukayo, ngoko ke le sayithi inokujongwa kwiikhompyutha ezinokuphathwa (laptop), iithablethi kunye neefowuni ezihlakaniphileyo. Uphando lwamava abasebenzisi lwakhokela olu yilo lutsha, kubandakanywa uvavanyo-zimvo, udliwano-ndlebe kunye novavanyo lokusebenziseka.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Macy’s Website Iwebhusayithi ye-E-Commerce ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Macy’s Website Iwebhusayithi ye-E-Commerce iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Macy’s Website Iwebhusayithi ye-E-Commerce idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed reponsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.