Prakrishi Ukupakishwa Kweziqhamo Ezomileyo by Vishal Vora

Prakrishi Ukupakishwa Kweziqhamo Ezomileyo by Vishal Vora is a highly esteemed winner of the very prestigious 2021 Ibhaso Legolide le-A' Design Award in Uyilo lwePakheji Competition Category.

IgolideIpakheji· 2021

Prakrishi Ukupakishwa Kweziqhamo Ezomileyo

by Vishal Vora

Client: Prakrishi

Ibhaso Legolide le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Prakrishi Ukupakishwa Kweziqhamo Ezomileyo

IPrakrishi luluhlu lokupakisha iziqhamo ezomileyo olwenzelwe imarike yaseIndiya. Uyilo lubonisa ibali elibonakalayo lobukumkani bempilo, apho isiqhamo esomileyo ngasinye siboniswa njengokumkani wobukumkani baso. Ukupakishwa kusebenzisa umbala omnye kuphela, kwaye sisiqhamo esomileyo kuphela esiprintwe ngombala, ukuze ukutya kube yindawo ephambili yokujonga kwipakethe nganye. Olu luhlu lusebenzisa iingxowa ezivalwa ngozip ezinoshicilelo lwemibala emine. Ipakethe nganye ilinganiselwa kwi-140 mm ububanzi kunye ne-210 mm ubude. Injongo kukwenza imveliso icace kwaye ibonakale lula kwishelufa exineneyo.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Prakrishi Ukupakishwa Kweziqhamo Ezomileyo ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Prakrishi Ukupakishwa Kweziqhamo Ezomileyo iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Prakrishi Ukupakishwa Kweziqhamo Ezomileyo idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
Dimensions & Packaging: Width 140mm X Height 210mm
Tags: Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
Production Technology: Swiss Pack Zip Lock Packaging With 4 Color Printing
Design Challenge: Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
Project Duration: The project started in July 2020 in India and finished in December 2020 in India
Operation Flow: Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
Patents: None
Team Members: Vishal Vora and Team
Image Credits: Vishal Vora and Team