Don't Lose Your Biculutural Primary Function: Iphulo Elidibeneyo Lokupapasha ngu-Yingbo Qiao

Uyilo olubizwa ngokuba yi-Don't Lose Your Biculutural Primary Function: Iphulo Elidibeneyo Lokupapasha olwenziwe ngu-Yingbo Qiao ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IsilivereUkubhengeza· 2021

Don't Lose Your Biculutural Primary Function: Iphulo Elidibeneyo Lokupapasha

ngu Yingbo Qiao

Umxhasi: Sparrow Creative Lab

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ukubhengeza

32,184

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#117832

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Don't Lose Your Biculutural Primary Function: Iphulo Elidibeneyo Lokupapasha

Book Text: I-Don't Lose Your Bicultural liphulo elidibeneyo lokupapasha elenzelwe inkonzo yesikhululo sikamabonwakude senkcubeko ethile. Eli phulo liquka iiposta ezisibhozo, kwaye isihloko ngasinye sibhalwe ngolwimi olwahlukileyo: isiPhuthukezi, isiTshayina, isiArabhu, isiRashiya, isiJapan, isiFrentshi, isiTaliyane kunye nesiHindi. Imibono isebenzisa ubugcisa be-pixel kwaye yakhelwe kwipatheni yovavanyo lukamabonwakude, ebhekisa kumzuzu wokulahleka. Iimpawu zamazwe athatha inxaxheba zidityaniswa ukudala umfanekiso omanyeneyo nowahlukeneyo. Injongo kukukhuthaza uluntu olufuduke kwelinye ilizwe ukuba lugcine iilwimi zalo kunye nelifa lalo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Don't Lose Your Biculutural Primary Function: Iphulo Elidibeneyo Lokupapasha ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Don't Lose Your Biculutural Primary Function: Iphulo Elidibeneyo Lokupapasha iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Don't Lose Your Biculutural Primary Function: Iphulo Elidibeneyo Lokupapasha yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Imilinganiselo nePakishini: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Iithegi: Culture diversity, Ethnic Channel, Culture integration,
Ubuchwepheshe Bokuvelisa: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Umngeni Woyilo: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Uphando: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inkuthazo: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Ubude Beprojekthi: The project started in November 2020 in San Francisco and finished in January 202.
Ukuhamba Komsebenzi: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Amalungu Eqela: Yingbo Qiao
Amagunya Emifanekiso: Illustration/Creative Director: Yingbo Qiao