Timing Sauce Ukwakhiwa Kwempawu Yoshishino by Wai Ching Chan

Timing Sauce Ukwakhiwa Kwempawu Yoshishino by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IntsimbiIgrafiki· 2022

Timing Sauce Ukwakhiwa Kwempawu Yoshishino

by Wai Ching Chan

Client: Timing Sauce

Ibhaso Lentsimbi le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Timing Sauce Ukwakhiwa Kwempawu Yoshishino

Umbhalo Wencwadi: I-Timing Sauce yiprojekthi yokwakha impawu yoshishino eyenzelwe umvelisi wesosi. Umsebenzi ugubungela igama elitsha lomthengisi, ilogo, ipakheji kunye nezinto zokuthengisa. Igama lakudala lalibhekisela kwi-pasta, elalingahambelani nemveliso ethengiswayo, ngoko ke kwakhethwa igama elitsha. Ilogo isebenzisa imilo engaqondakaliyo ecacisa isosi kunye nobuso obuncumileyo. Uphando lwemibala lwakhokela ekukhetheni kombala, kwaza kwaviwa iindibaniselwane ezininzi zemibala ukuze zibonakalise uvuyo kunye nomdla wokutya. Iileyibhile zishicilelwe kwi-PVC ecwebezelayo enokumelana namanzi, kwaye zenziwe ngobungakanani obuthathu bamabhotile e-120, 150 kunye ne-180 millilitha.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Timing Sauce Ukwakhiwa Kwempawu Yoshishino ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Timing Sauce Ukwakhiwa Kwempawu Yoshishino iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Timing Sauce Ukwakhiwa Kwempawu Yoshishino iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong