SuNeungDokHae Uthotho lweeNcwadi zeMfundo by Jaehun Kim

SuNeungDokHae Uthotho lweeNcwadi zeMfundo by Jaehun Kim is a highly esteemed winner of the very prestigious 2021 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IbhronziIgrafiki· 2021

SuNeungDokHae Uthotho lweeNcwadi zeMfundo

by Jaehun Kim

Client: Visang

Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category

13,419

Verified Award Winner

Verify Award Status for #118983

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SuNeungDokHae Uthotho lweeNcwadi zeMfundo

SuNeungDokHae luthotho lweencwadi zemfundo kunye nesazisi sephawu lokufunda ukuqonda okufundwayo. Olu thotho luxhasa abafundi abalungiselela uVavanyo lweMfundo Ephakamileyo eKorea. Iikhava zisebenzisa umzobo wefestile, ebonisa imifanekiso ehambelana nemibhalo efundwa kwisahluko ngasinye. Inkqubo yemibala yahlula amacandelo okufunda kumanqanaba esikolo esiphantsi nesesibhelele. Ngaphakathi, iinhlelo zeinfographic zibonisa umxholo wokufunda ngendlela ebonakalayo. Incwadi nganye ilinganiselwa kwi-220 nge-280 nge-7 milimitha kwaye inamagumbi agoqekileyo ukuze kukhuseleke.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

SuNeungDokHae Uthotho lweeNcwadi zeMfundo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. SuNeungDokHae Uthotho lweeNcwadi zeMfundo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. SuNeungDokHae Uthotho lweeNcwadi zeMfundo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SuNeungDokHae is a professionally crafted learning brand for improving reading comprehension on the CSAT by deeply analyzing the language section. This resource of brand identity stems from its trademark series of illustrations that directly reflect the target learning content. Through a deliberate color system, this series separates the fields of study between elementary and middle school students and utilizes its infographic design to both visually and cognitively elucidate learning content.
Dimensions & Packaging: After consideration of the physical characteristics of its teenage readers, SuNeungDokHae is sized with dimensions of 220mm * 280mm * 7mm for easy transportation, and the corners are rounded for safety. To create positive aesthetics, Visang used spot coloring printing and an iridescent finish both based on the overall brand color system.
Tags: Reading Comprehension, korean, CSAT, student
Production Technology: Visang designed the cover of the work to stimulate the learners imagination through illustrations that enable the students to infer the learning topics in advance. Additionally, the interior composition features an infographic design that allows for content to be understood visually and cognitively, instead of only being passively read. In this way, the SuNeungDokHae brand differentiates itself from its peers.
Design Challenge: The greatest challenge was designing exceptional academic material that empowers learners to enjoy self-directed study without fear. To that end, various design methods were employed so that students would be able to read the CSAT learning content without burden. The infographics help students grasp the learning goals at a glance, present familiar characters, and apply warm and gentle colors to the content so that students can pursue the learning process without any pressure.
Research: Visang prioritized vocabulary and reading comprehension as foundational study skills without which multi-disciplinary learning ability would be compromised. The SuNeungDokHae Project aims to aid students in efficiently learning high-level reading content. Visang utilizes infographics to explain challenging content so that students can better visualize their studies. This has resulted in the successful launch of the brand, allowing it to support self-directed learning of CSAT reading content.
Inspiration: Essential value of the brand is its dedication to the process of finding joy in learning. Visang visualizes this process through the motif of a window. The world seen through the window depicts the essential stories contained within each book. The material in each chapter is related to the background images viewed through the window. In this way, the lessons can be engagingly studied, and the image of a brand identity that embraces the joy of learning is consistently applied throughout the work.
Project Duration: The SuNeungDokHae Project was conducted in Seoul, South Korea. The brand for improving reading comprehension on the College Scholastic Ability Test by deeply analyzing the language section was developed from June to December 2020.
Operation Flow: SuNeungDokHae is a reading comprehension learning brand developed for self directed study. Through gorgeous illustrations and an infographic design that can stir the learner’s emotional connection to the literary works, the series aims to reduce the weight of advanced level learning and to promote the perseverance needed for self motivated study.
Team Members: Creative Director : Ryeoeun Jung
Designer : Sehee Lim
Designer : Jiin Yu
Designer : Sujung Jang
Designer : Young Hyun Kim
Designer : Youn Seok Choi
Designer : Ji Sun Park
Image Credits: VISANG