Out Here It's Dew Umkhankaso Wentengiso by PepsiCo Design and Innovation

Out Here It's Dew Umkhankaso Wentengiso by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Ibhaso Lebhronzi le-A' Design Award in Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano Competition Category.

IbhronziUkubhengeza· 2021

Out Here It's Dew Umkhankaso Wentengiso

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Ibhaso Lebhronzi le-A' Design Award Winner in Ukubhengeza Category

20,520

Verified Award Winner

Verify Award Status for #119164

View at A' Design Award Press Release Award Badge

Colors

The Design

About Out Here It's Dew Umkhankaso Wentengiso

Out Here It's Dew ngumkhankaso wentengiso owenzelwe uphawu lweziselo ezinegazi lomoya ojikelezayo, ojoliswe kubathandi bemisebenzi yangaphandle kummandla waseMidwest eUnited States. Umkhankaso ukhuthaza abantu ukuba banandiphe iziselo ngeli xesha bezingela, bebamba iintlanzi, bekhwela izikhephe okanye behamba ngeenyawo. Umkhankaso waqala ngesibonelelo esibuyisela imali engangeedola ezingamashumi amabini ngokuchasene neepemethi zokuzingela nezokubamba intlanzi zowama-2020. Uveliso lwemifanekiso lwakha uvimba omkhulu wemifanekiso wokusetyenziswa kwiindawo zorhwebo zokuthengisa, kumakhasi entlalontle kunye nentengiso yangaphandle. Kwakhethwa indawo enye ukubonisa iintwasahlobo zangoku-oko, ihlobo kunye nokwindla kufoto enye.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Out Here It's Dew Umkhankaso Wentengiso ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Out Here It's Dew Umkhankaso Wentengiso iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Out Here It's Dew Umkhankaso Wentengiso iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Inspiration: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Team Members: PepsiCo Design & Innovation

Read the Press Release