Beat Coffee Umsebenzi Ophambili Wombhalo Wempawu Yeqondo ngu-Paul Meeuwsen

Uyilo olubizwa ngokuba yi-Beat Coffee Umsebenzi Ophambili Wombhalo Wempawu Yeqondo olwenziwe ngu-Paul Meeuwsen ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2021

Beat Coffee Umsebenzi Ophambili Wombhalo Wempawu Yeqondo

ngu Paul Meeuwsen

Umxhasi: Beat Coffee

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

10,289

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#119537

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Beat Coffee Umsebenzi Ophambili Wombhalo Wempawu Yeqondo

Umbhalo Wencwadi: I-Beat Coffee ngumzobo wempawu yeqondo kunye noyilo lwepakheji yenkampani yekofu. Uphuhliso lwephawu lwaqala ngokuphonononga imarike, ukuhlolwa kwabaqhelanisi kunye neengxelo zabathengi, okuye kwakha icebo lephawu kunye nendawo yalo emarikeni. Le ndawo ibonakaliswa ngomgca othi Serious Fun Coffee, othi ucacise indlela yokuthetha kwephawu kwaye udibanise ubumnandi, umculo kunye nekofu. Ilizwi lomnini wenkampani lisetyenziswa ukuze liphilise uphawu lwephawu. Le ngcamango inye iphinda ibonakaliswe kwibhegi yekofu eshicilelweyo, ekhwela ubomi ngokusetyenziswa kwe-augmented reality. Injongo kukwenza iphawu elicacileyo, elijolise kubathengi kwaye lidlala ngobumnandi.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Beat Coffee Umsebenzi Ophambili Wombhalo Wempawu Yeqondo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Beat Coffee Umsebenzi Ophambili Wombhalo Wempawu Yeqondo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Beat Coffee Umsebenzi Ophambili Wombhalo Wempawu Yeqondo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Imilinganiselo nePakishini: Coffee bag printed,
Iithegi: brand, print, animation, audio design, social media
Ubuchwepheshe Bokuvelisa: Augmented Reality
Umngeni Woyilo: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Uphando: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inkuthazo: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Ubude Beprojekthi: 3-6 months
Ukuhamba Komsebenzi: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Amalungu Eqela: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey