Uyilo olubizwa ngokuba yi-Love Art Iphulo olwenziwe ngu-Daniel da Hora ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IbhronziUkubhengeza· 2024

Love Art Iphulo

ngu Daniel da Hora

Umxhasi: Dahlstedt Holding SL

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ukubhengeza

82,144

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#119665

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Love Art Iphulo

Kwiphulo layo lokuqala, iWinghook iqalisa inyathelo elinomelele nelibonisa ubugcisa elijolise ekwenzeni isibhengezo esivakalayo. Isebenzisa ukudibanisa okucokisekileyo kokulawula kwedijithali nokutolikwa kwakhona kobugcisa, iWinghook ibandakanya imisebenzi yobugcisa edumileyo evela kwiMbali yoBugcisa kwibali layo. Ngokusebenzisa ubuchule bokulawula, eli phulo licel' umngeni kubabukeli ukuba babone izinto ezingahambelaniyo, ngokuchaneka nangokunaka iinkcukacha. Ngokudibanisa izinto zakudala eziqhelekileyo neendlela ezintsha ezinobuciko, iWinghook ayimemi kuphela ukucingisisa nzulu kodwa iphinde ibonise ubuchule bayo ekukhuseleni ubunyani bobutyebi bobugcisa.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Love Art Iphulo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Love Art Iphulo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Love Art Iphulo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Imilinganiselo nePakishini: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Iithegi: Art, Creative, Museum, Paintings
Ubuchwepheshe Bokuvelisa: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Umngeni Woyilo: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Uphando: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inkuthazo: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Ubude Beprojekthi: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Amalungu Eqela: Creative Director / Designer: Daniel da Hora
Amagunya Emifanekiso: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.