Pure1 Service Experience Primary Function: Iwebhusayithi yeKhatalogu yeNkonzo ngu-The Pure1 Team

Uyilo olubizwa ngokuba yi-Pure1 Service Experience Primary Function: Iwebhusayithi yeKhatalogu yeNkonzo olwenziwe ngu-The Pure1 Team ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweWebhsayithi kunye neWebhu.

IsilivereIwebhu· 2021

Pure1 Service Experience Primary Function: Iwebhusayithi yeKhatalogu yeNkonzo

ngu The Pure1 Team

Umxhasi: Pure Storage

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Iwebhu

37,059

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#119708

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Pure1 Service Experience Primary Function: Iwebhusayithi yeKhatalogu yeNkonzo

I-Pure1 Service Experience yiwebhusayithi yekhatalogu yenkonzo yokufumana nokubhalisela ukugcinwa kwedatha efini kunye neenkonzo zobuchwephesha. Inkonzo nganye iboniswa njengekhadi kwigridi ephendulayo ezilungisayo kwiisayizi ezahlukeneyo zesikrini. Iphepha leenkcukacha libonisa iimeko zokusetyenziswa kunye namaxabiso, ngelixa iingcebiso ezincediswa yi-AI zinceda abathengi bathelekise iindlela. Isicelo sovavanyo okanye sekota singenziwa ngokucofa kabini, kwaye i-Order Tracker ibonisa inkqubela phambili yesicelo ngasinye. Injongo kukwenza ukubhalisela iinkonzo zoshishino kube lula njengokujoyina isicwangciso sokusakaza.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Pure1 Service Experience Primary Function: Iwebhusayithi yeKhatalogu yeNkonzo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Pure1 Service Experience Primary Function: Iwebhusayithi yeKhatalogu yeNkonzo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Pure1 Service Experience Primary Function: Iwebhusayithi yeKhatalogu yeNkonzo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The Pure1 Service Experience is designed to make subscribing to Pure Storage services as simple as signing up for video streaming plans. With this goal in mind, Pure1 team has designed a transparent and automated digital journey that simplifies discovery, ordering, and tracking. Have trouble deciding? AI-assisted recommendations help customers make the right choice. Ready to buy? A quote request takes just two clicks, and the Order Tracker provides up-to-the-minute status for easy tracking.
Imilinganiselo nePakishini: The design embodies a modular concept at its core with each service presented as a card. The cards are laid out on a responsive grid that smoothly adapts to different viewports across browsers and devices. The card detail page further exemplifies the modular concept by flexibly displaying each section based on the requirements of each service type. Adding an elegant touch to the UX, CSS animations and Lottie Files are used diligently to add navigation cues and delights to the interactions.
Iithegi: Pure1, Pure as-a-Service, Pure Storage, web services, Storage as-a-Service, cloud, cloud storage, SaaS
Ubuchwepheshe Bokuvelisa: The initial concept of the design was created as wireframes in Figma. Through internal stakeholder reviews and external user feedback, the design evolved and hardened over time into polished comps and interactive prototypes. The development team implemented the design using a combination of Bootstrap, AngularJS, and Pure1 CSS libraries on the front end, and a sophisticated stack of backend technologies such as AWS messaging services, MongoDB, and KairosDB.
Umngeni Woyilo: The Service Experience design project happened during a time when Pure Storage was undergoing a major rebranding so the team partnered very closely with Marketing Creatives to ensure this design followed this new language while ensuring that it fits harmoniously within the existing Pure1 environment. Through tight collaborations with the Marketing team and other business units, the team delivered a simple service workflow that captures the essence of the new modern look and feel of the rebrand.
Uphando: The Pure1 team performed a combination of competitive benchmarking, internal reviews, and user validations with the objective of delivering a simple self-guided customer experience. By applying learnings during wireframing, the team iterated on the design over multiple stages of business feedback, then tested the design through Figma prototypes to collect feedback from potential customers. After release, the team monitored usage via Google Analytics, and used the data to fine-tune the design.
Inkuthazo: Companies across industries are rapidly evolving their IT infrastructure to be cloud- and subscription-based, opening doors for a new level of IT infrastructure agility and cost flexibility. While the design industry has done a good job making E-commerce easy for B2C websites, online buying of IT services remains a big challenge in B2B. Pure1 team was inspired to design a first class digital journey for customers to discover, learn, and subscribe to services to help accelerate this evolution.
Ubude Beprojekthi: This project was a collaboration between multidisciplinary teams at Pure Storage. The project started around mid-2020, with the initial release of Pure1 Service Experience in January 2021. Team members are primarily located in Bellevue, Washington and Mountain View, California.
Ukuhamba Komsebenzi: When customers log into Pure1, they navigate to the Service Catalog to explore a wide range of services such as cloud storages, backup services, and professional services. To evaluate a service they click through to the Details page to view use cases and detailed pricing information. On the same page, they can request a trial or a quote in just two clicks. Once a request is created, customers can use the Order Tracker to view request progress, and schedule professional services if they desire.
Iipathenti: Pure1® and logo are registered trademarks of Pure Storage
Amalungu Eqela: Pure1 Design, Engineering, and Product team
Amagunya Emifanekiso: All images and video contents used in this submission are properties of Pure Storage