Uyilo olubizwa ngokuba yi-Episode Uyilo lwamava oMqondiso olwenziwe ngu-Plus X ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.
IbhronziIgrafiki· 2021
Episode Uyilo lwamava oMqondiso
ngu Plus X
Umxhasi: Sk D&d Episode
Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki
Umwini Webhaso Oqinisekisiweyo
Qinisekisa Isimo Sebhaso se-#119730Uyilo
Malunga ne-Episode Uyilo lwamava oMqondiso
I-Episode luyilo lwesazisi somqondiso kunye namava omqondiso lwenkqubo yokuhlaliswa okwabelwana ngayo. Uyilo lugxile kumsebenzisi kunokuba lugxile kumthengisi, kwaye lunika isibaluleko kunxibelelwano nabahlali. Uxande olukwilogo ye-Episode limela isithuba esibambe amabali ahlukeneyo. Ii-logo, imibala, iindidi zeefonti kunye nemifanekiso ephambili zisetyenziswa kuzo zonke iindawo zonxibelelwano, kuquka nakwi-intanethi nangaphandle kwayo, kuquka namakhadi abahlali kunye namanani amagumbi. Le nkqubo iguquguqukayo kunokuba imile, ngoko ke wonke umhlali unokugqiba uyilo ngebali lakhe siqu.
Ukuqatshelwa
Malunga ne-Ibhaso Lebhronzi le-A' Design Award
Episode Uyilo lwamava oMqondiso ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Episode Uyilo lwamava oMqondiso iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Episode Uyilo lwamava oMqondiso iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.
Emva Koyilo
Ikhithi Yeendaba
Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.
- Iimpawu Ezizodwa
- Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
- Imilinganiselo nePakishini
- Digital Work
- Iithegi
- Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
- Ubuchwepheshe Bokuvelisa
- 1. Brand Value Platform
It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.”
2. Visual Identity and Brand Design Element Development
The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts.
3. Brand Experience Design
From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences. - Umngeni Woyilo
- Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
- Uphando
- SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
- Inkuthazo
- Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
- Ubude Beprojekthi
- The project proceeded for 4 months in Seoul, South Korea.
- Ukuhamba Komsebenzi
- The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
- Amalungu Eqela
- Creative Director: Shin myungsup
Strategy Director: Choe jangsoon
BX Planner: Kook bohyun
BX Planner: Kim jisu
BX Designer: Kim hyunwoo
BX Designer: Lee yoonseong
BX Designer: Im sunghwan
BX Designer: Park jiyong
Motion Designer: Lim kwangmyung
Project Director(SK D&D): Kim dohyun
Project Manager(SK D&D): Lee chungheon
Project Manager(SK D&D): Kim jinhee
Project Manager(SK D&D): Bak areum
Okuxhasiweyo
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