Uyilo olubizwa ngokuba yi-System Uyilo Lwesazisi Sohlobo (Brand Identity Design) olwenziwe ngu-Plus X ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2021

System Uyilo Lwesazisi Sohlobo (Brand Identity Design)

ngu Plus X

Umxhasi: System

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

10,193

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#119749

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-System Uyilo Lwesazisi Sohlobo (Brand Identity Design)

I-System yenye uhlobo lwesazisi sohlobo (brand identity design) eyenzelwe ilebhile yeempahla ezinxibwayo ekhonza abantu bazo zonke iindidi zesini. Isazisi sisekelwe kumbono wovimba weendlela zokuziphatha, ochazwa njengendawo egcina iindlela zokuziphatha kwiimomenti ezininzi ngaphaya kwesitayile. Imodyuli eyenziwe ngokwahlula isikwere phakathi imele indlela enye yokuziphatha, kwaye iimodyuli ezininzi ndawonye zibonakalisa uvimba lolu. Imodyuli isetyenziswa kwizaziso, amatikiti, iileyibhile kunye nokupakishwa. Uphawu lwe-logo luprintwe ngefoyile emhlophe (white foil press), kwaye uphawu lolo lwenziwe ngobuchule ukuze lubonakale lucwangcisiwe. Ulwimi lokubona lugcinwe lungathathi hlangothi kwaye licocekile.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

System Uyilo Lwesazisi Sohlobo (Brand Identity Design) ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. System Uyilo Lwesazisi Sohlobo (Brand Identity Design) iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. System Uyilo Lwesazisi Sohlobo (Brand Identity Design) iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: System covers all genders, and it aims to make anyone stand out no matter what clothes they wear. Thus, we intend to make this design as neutral and as clean as the air as possible. In addition, a module indicating Attitude is applied to all contacts where System meets its customers, such as advertisements, tags, and packing materials, to firmly create System's visual identity.
Imilinganiselo nePakishini: Package
System's logo is printed on the package, including its tag and labels, with a white foil press for a refined look, and the symbol is tooled for a subtle and luxurious feeling.
Iithegi: Advanced, Last Detail, Balanced, Neutral, Essential, Refined
Ubuchwepheshe Bokuvelisa: 1. Brand Value Platform
The core value of System is defined as “Spirit Chic.”

2. Visual Identity and Brand Design Element Development
SYSTEM is not just a brand that sells clothes but a brand that helps people live with a better attitude every moment of their life.
We draw the design concept of “Attitude Archive,” meaning “a place of storing all attitudes.”

3. Brand Experience Design
With the concept, logos, colors, typefaces, and key visuals are set and used in the right place to provide SYSTEM’s unique brand experiences.
Umngeni Woyilo: System is not a brand that makes clothes targeting a specific class, but a brand that produces clothes fitting all TPO. Thus, it was difficult to clearly define its identity. We had tough situations before defining its design concept, called “ATTITUDE ARCHIVE.” However, after we found the definition, all processes were smoothly conducted based on the fixed concept.
Uphando: Interviews with System members were conducted. They said they did not just make clothes but imagined the mind and attitude of consumers and manufactured clothes while even considering the size of a needle and the thickness of a thread. Through the interviews, we got a hint of the design concept, Attitude Archive. In addition, we found that the fashion market tended to build a minimal and highly utilized identity in consideration of the mobile environment through a survey of competitors in the same industry. We intend to apply the situation to a new identity of System.
Inkuthazo: System is a clothing brand made to fit a wide spectrum of people’s daily lives with the help of the brand's careful considerations. We define System as “a place storing attitudes responding to various moments beyond style” and create a design concept called “Attitude Archive.” Based on one module, meaning one moment and one attitude, various modules express Attitude Archive.
Ubude Beprojekthi: This project proceeded for 8 months in Seoul, South Korea.
Ukuhamba Komsebenzi: Modules in the form of dividing squares in half are highly used in all touchpoints, including tags, labels, and advertisements. In addition, one module indicates “Attitude,” but if multiple modules are attached, a new meaning, “Attitude Archive,” can be delivered so that it is good to expand the meaning.
Amalungu Eqela: Creative Director: Myungsup Shin
BX Strategist: Jangsoon Choi
BX Strategist: Bohyun Kook
BX Design: Wonsik Joo
BX Design: Sungeun Lee
BX Design: Sieun Baek
PX Photographer: Keunhee Cha