FM993 30th Umsebenzi Ophambili: Umfanekiso weMinyaka yeSikhumbuzo by Baoquan Luo and Zhiwei Lv is a highly esteemed winner of the very prestigious 2021 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.
IbhronziIgrafiki· 2021
FM993 30th Umsebenzi Ophambili: Umfanekiso weMinyaka yeSikhumbuzo
Client: Lance Design
Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category
Verified Award Winner
Verify Award Status for #119938The Design
About FM993 30th Umsebenzi Ophambili: Umfanekiso weMinyaka yeSikhumbuzo
Umbhalo weNcwadi: I-FM993 30th ngumfanekiso weminyaka yesikhumbuzo owenzelwe ukubhiyozela iminyaka engama-30 yeFM993 Music ye-Guangdong Radio and Television. Uphawu lomsasazo we-radio lusetyenziswa njengesixhobo esiphambili sokubonwa, kwaye amanani athi 993 kunye no-30 adityaniswe kwipatheni yomsasazo ngokusebenzisa imilo emihle nengeyintle. Umbutho lo uzoba ngamaza esandi, izinja zeenkwenkwezi, iindidi zomculo kunye neziqhushumbisi ezisasazekayo. Uphawu olu wenziwe ikakhulu ngesinyithi, kwaye i-acrylic nayo ingasetyenziswa. Umqondiso lo ucacile xa ubukwa ngaphambili, kodwa ubonakala njengonxweme olusesiqingatheni, olunamaqweqwe amaninzi xa ubukwa ecaleni.
The Recognition
About the Ibhaso Lebhronzi le-A' Design Award
FM993 30th Umsebenzi Ophambili: Umfanekiso weMinyaka yeSikhumbuzo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. FM993 30th Umsebenzi Ophambili: Umfanekiso weMinyaka yeSikhumbuzo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. FM993 30th Umsebenzi Ophambili: Umfanekiso weMinyaka yeSikhumbuzo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designed for the 30th anniversary of 993 Music FM of Guangdong Radio and Television, this logo is themed with a 30-year journey of music, radio transmitting sounds of stars to express the eternal love for music. Focusing on the radio signal as the major visual element, it seamlessly integrates the numerals 993 and 30 in the radio pattern, thus exemplifying the 30-year course of development of the Music FM.
- Dimensions & Packaging
- 250*20mm, 50*50mm, 120*80mm
- Tags
- Visual communication design, logo design, radio station, music, meteor, airwaves
- Production Technology
- The logo of 993 MUSIC FM 30th is mainly made of metal, with the round-headed cylinder of one big end and one small end fused together in a misplaced yet orderly manner through the three-dimensional composition. Acrylic can also be adopted based on the specific occasion. The logo is clear and conspicuous when viewed from the front while appearing to be a semi-circular, multi-layered embossment when viewed from the side, yielding a strong sculptural sense with unique artistic and ornamental value.
- Design Challenge
- Due to the outbreak of the COVID-19 epidemic in 2020, the budgets, decorations and models of myriad offline activities during the project launch and implementation failed to meet the initial standards perfectly. Therefore, the design team came up with a large number of additional supporting elements to make the implementation easier and enhance the promotional results.
- Research
- In commemoration of the 30th anniversary, the designer also incorporated the 30th anniversary celebration. Love Music into various other supporting logos in addition to the simple, concise logo. For example, the letter I of the iconic Canton Tower was used as a reference, with the sound of stars and heart being fused into one icon to reinforce the element of love within the theme.
- Inspiration
- The composition of elements in this logo stems from sound waves, meteor showers and staves, while the layout is inspired by radial fireworks and the sound waves during traveling. The numerals 993 and 30 are fused within by the positive and negative shapes of the graphics to yield a tangible and virtual visual effect.
- Project Duration
- The design of the work started in November 2020 and was officially put into use in January 2021.
- Operation Flow
- The work is richly colored, coupled with simple patterns and clear directionality. As an icon for the 30th-anniversary celebration, the logo should convey to the public a positive and festive atmosphere according to the designer. Globally speaking, the elements of trumpets and fireworks constitute the most common festive items, whose abundant colors serve to refrain from the monotony of expression of feelings.
- Team Members
- Designer: Baoquan Luo
Zhiwei Lv
Jiaming Feng
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