Nanxiang Incity Primary Function: Inkqubo Yeempawu Zombono ngu-Zesion Design

Uyilo olubizwa ngokuba yi-Nanxiang Incity Primary Function: Inkqubo Yeempawu Zombono olwenziwe ngu-Zesion Design ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2021

Nanxiang Incity Primary Function: Inkqubo Yeempawu Zombono

ngu Zesion Design

Umxhasi: Zesion Design

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#119978

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Nanxiang Incity Primary Function: Inkqubo Yeempawu Zombono

Book Text: I-Nanxiang Incity yinkqubo yeempawu zombono eyenzelwe indawo yokuthenga eShanghai. Uyilo lusekwe kwinkcubeko yasekhaya yaseNanxiang, indawo eyaziwa ngeenqwelane neetempile, ize iguqule imilo yeenqwelane ezibhabha ngababini zibe yimifanekiso yeempawu engenanto. Izikhokelo zomgangatho kunye noluhlu lwabathengisi zibekwe kwiindawo zokungena nokuphuma ze-escalator nakwiindawo apho iindlela zabatyeleli zihlangana khona. Ushicilelo lokuvingca nge-inki emhlophe lusetyenziswa kumaphetshana okukhanya, ukuze umbhalo neentsihlo zihlale zicacile. Iziqwenga ezijinga zisebenzisa iindawo zokujikeleza ezinesipili ezihlangana nangaphakathi kwendawo yokuthenga.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Nanxiang Incity Primary Function: Inkqubo Yeempawu Zombono ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Nanxiang Incity Primary Function: Inkqubo Yeempawu Zombono iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Nanxiang Incity Primary Function: Inkqubo Yeempawu Zombono yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Imilinganiselo nePakishini: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Iithegi: Visual Signage,Way finding,VI,Logo,Graphics
Ubuchwepheshe Bokuvelisa: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Umngeni Woyilo: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Uphando: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Inkuthazo: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Ubude Beprojekthi: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Ukuhamba Komsebenzi: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Amalungu Eqela: Jie Zhou