Destroy Umsebenzi Ophambili: Isibhengezo soLuntu by Lin Lin

Destroy Umsebenzi Ophambili: Isibhengezo soLuntu by Lin Lin is a highly esteemed winner of the very prestigious 2021 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IbhronziIgrafiki· 2021

Destroy Umsebenzi Ophambili: Isibhengezo soLuntu

by Lin Lin

Client: Lin Lin

Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Destroy Umsebenzi Ophambili: Isibhengezo soLuntu

Umbhalo weNcwadi: Destroy sisibhengezo soluntu esenzelwe ukukhuthaza ukhuseleko lwendalo nezilwanyana zasendle. Isibhengezo sisebenzisa uphuhliso lwemifanekiso, ludibanisa iinto ngeziinto ngeziimbini kwisithunzi esinye. Kubonakala kuphela inxalenye ye-panda, ngoko ababukeli bagqiba ngokuqonda isilwanyana esipheleleyo, belandela imigaqo yeGestalt psychology. Umbala omnyama nomhlophe kuphela ekusetyenzisiweyo, nto leyo ibonelela isakhiwo ngamandla amakhulu okubukwa. Isibhengezo silinganiselwa kuma-210 ngama-297 millimitha. I-Destroy isasazwa nge-elektroniki kwi-intanethi kananjalo inako ukuprintwa kwii-sticker ezinamathelayo okanye kwiphepha lomfanekiso.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Destroy Umsebenzi Ophambili: Isibhengezo soLuntu ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Destroy Umsebenzi Ophambili: Isibhengezo soLuntu iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Destroy Umsebenzi Ophambili: Isibhengezo soLuntu iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a thought-provoking poster design for public welfare. The biggest difference from other posters is the use of graphic reconstruction to show multiple elements. It achieves a visual integration at multiple levels, expressing deep meaning with visual language, and it has strong visual impact.
Dimensions & Packaging: 210mm×297mm
Tags: Panda, poster, public welfare, environmental protection, ecology
Production Technology: Posters are mainly distributed electronically through the Internet, or printed posters are made by producing adhesive stickers and photo paper.
Design Challenge: The most difficult part in the design process is to use simple visual language to express deep meaning. Designers skillfully use silhouette to recombine various elements and transform them into new graphics, which endows them with deep meaning and makes them easy to identify and spread.
Research: In the process of conception, it takes a lot of energy to consider the combination, composition and color use. We try our best to make the design the most refined, so that the central idea of the poster can be conveyed more directly and the impact of the picture is stronger.
Inspiration: Behind the inspiration is the designer's long-term attention to the subject of getting along with the natural environment. However, with the plunder of nature by human beings, the homes of animals are destroyed, and the precious species are becoming increasingly rare. As a national treasure of China, the designer hopes to appeal to human beings to cherish natural resources and protect the environment through the cute image of panda.
Project Duration: The project was conceived in Guangdong, China in February 2020, completed in March 2020, and publicly announced in Guangdong, China in March 2020.
Operation Flow: When people see the poster, they first see the part of the panda but not the whole panda.The designer uses Gestalt psychology to make people construct Gestaltism in their hearts when they look at it, so when they see a part of the panda, they can associate it with the whole. The combination of black and white colors has a strong visual impact and brings a stronger inner shock.
Team Members: Lin Lin