Uyilo olubizwa ngokuba yi-R Gate Emblem Primary Function: Isazisi seNkampani olwenziwe ngu-Riiid Inc. ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.
IsilivereIgrafiki· 2021
R Gate Emblem Primary Function: Isazisi seNkampani
ngu Riiid Inc.
Umxhasi: Riiid Inc.
Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki
Umwini Webhaso Oqinisekisiweyo
Qinisekisa Isimo Sebhaso se-#120723Uyilo
Malunga ne-R Gate Emblem Primary Function: Isazisi seNkampani
Book Text: I-R Gate Emblem yisazisi senkampani esenzelwe inkampani yobuchwepheshe bemfundo. Le mpawu isekelwe kumzobo wesikhewu sesitshixo. Umlo omhlophe ongelutho welitha u-R uhleli ngaphakathi kwesikwere esiluhlaza okwesibhakabhaka esidiliweyo esakha isango. Isango sisifaniso esibonakalayo sendlela evulekileyo evula umhlaba wemfundo kwaye yabelane ngamava amatsha okufunda. Uluhlaza oluhlaza olujulileyo lolwandle nguwo umbala ophambili. Ileta u-R ikwasebenza njengeyunithi yokulinganisa esisiseko kohlobo lokubhalwa oluhambelanayo kubunzima obubini. Inkqubo yesazisi isetyenziswa kwizixhobo eziku-intanethi nakwezingekho ku-intanethi.
Ukuqatshelwa
Malunga ne-Ibhaso Lesilivere le-A' Design Award
R Gate Emblem Primary Function: Isazisi seNkampani ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. R Gate Emblem Primary Function: Isazisi seNkampani iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. R Gate Emblem Primary Function: Isazisi seNkampani yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.
Emva Koyilo
Ikhithi Yeendaba
Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.
- Iimpawu Ezizodwa
- An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
- Imilinganiselo nePakishini
- The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
- Iithegi
- AI, AI Ed, Education, Branding, CI
- Ubuchwepheshe Bokuvelisa
- With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
- Umngeni Woyilo
- As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
- Uphando
- Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
- Inkuthazo
- Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
- Ubude Beprojekthi
- The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
- Ukuhamba Komsebenzi
- CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
- Amalungu Eqela
- Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun
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