Public Health Beyond Borders Inkqubo yesiHloko soLwazi Lwezoncwadi by Yoske Mitsui

Public Health Beyond Borders Inkqubo yesiHloko soLwazi Lwezoncwadi by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IntsimbiIgrafiki· 2021

Public Health Beyond Borders Inkqubo yesiHloko soLwazi Lwezoncwadi

by Yoske Mitsui

Client: Yoske Mitsui

Ibhaso Lentsimbi le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Public Health Beyond Borders Inkqubo yesiHloko soLwazi Lwezoncwadi

I-Public Health Beyond Borders yinkqubo yesiHloko soLwazi Lwezoncwadi eyenzelwe iqela labafundi kunye nabahlohli ababhekana neentswelo zempilo emibuthweni edibene nabo. Uphawu lolu lusebenzisa imibala emihlanu. Uluhlaza kunye noblowu abonakalisa umbono wehlabathi jikelele, ngelixa obomvu, othyheli kunye nomnyama bebhekisela kwimvelaphi yeYunivesithi yaseMaryland yesahluko esiseko. Isangqa esiphakathi simele ubunye kunye nobudlelwane. Uphawu lwamagama lufaniswe kunye noonobumba abaphambili beyunivesithi. Ilogo lilula, liyakwazi ukwandiswa nokuncitshiswa, kwaye lisebenza ngombala omnye kwaneendidi ngeendidi zobungakanani kushicilelo nakumajelo asixhobo.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Public Health Beyond Borders Inkqubo yesiHloko soLwazi Lwezoncwadi ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Public Health Beyond Borders Inkqubo yesiHloko soLwazi Lwezoncwadi iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Public Health Beyond Borders Inkqubo yesiHloko soLwazi Lwezoncwadi iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.