Flowering Street Umsebenzi Ophambili: Isazisi Sophawu Lobuntu Bobubele ngu-Mingjun Jiang

Uyilo olubizwa ngokuba yi-Flowering Street Umsebenzi Ophambili: Isazisi Sophawu Lobuntu Bobubele olwenziwe ngu-Mingjun Jiang ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2021

Flowering Street Umsebenzi Ophambili: Isazisi Sophawu Lobuntu Bobubele

ngu Mingjun Jiang

Umxhasi: Monka Design

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

12,092

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#121372

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Flowering Street Umsebenzi Ophambili: Isazisi Sophawu Lobuntu Bobubele

Umbhalo Wencwadi: Flowering Street sisazisi sophawu lobuntu bobubele esenzelwe ukuxhasa abantu abangenamakhaya eLondon. Uphawu lu lu vumela abathengisi abangenamakhaya ukuba bazuze ingeniso ngokuthengisa iintyatyambo ngamaxabiso aqhelekileyo emakethe, kunokuxhomekeka kwiminikelo. Ubume lwe-logo lufuma kwiimpawu zeendlela eLondon, esibhekiselela kwibinzana elithi abahlobo besitrato elisetyenziswa phakathi kwabantu abalala ngaphandle. Isithungu ngasinye seentyatyambo sisongelwe kumaphephandaba amadala aqokelelwe, sibophelelwe ngentambo yendalo yehempu, kwaye sinikwe ikhadi lombulelo. Izinto zendalo ezinokuphinda zisetyenziswe zenza iindleko zokupakisha zibe zisezantsi, ukwenzela ukuba abathengisi abaninzi baxhaswe.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Flowering Street Umsebenzi Ophambili: Isazisi Sophawu Lobuntu Bobubele ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Flowering Street Umsebenzi Ophambili: Isazisi Sophawu Lobuntu Bobubele iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Flowering Street Umsebenzi Ophambili: Isazisi Sophawu Lobuntu Bobubele iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Imilinganiselo nePakishini: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Iithegi: charity, homeless, London, branding, visual, identity, flower
Ubuchwepheshe Bokuvelisa: Flowers sold by the homeless.
Umngeni Woyilo: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Uphando: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Inkuthazo: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Ubude Beprojekthi: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Ukuhamba Komsebenzi: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Iipathenti: none
Amalungu Eqela: Mingjun Jiang
Amagunya Emifanekiso: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019