Doritos One Kiss One Donation Iphulo Lentengiso Yedijithali ngu-Dennis Furniss

Uyilo olubizwa ngokuba yi-Doritos One Kiss One Donation Iphulo Lentengiso Yedijithali olwenziwe ngu-Dennis Furniss ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IgolideUkubhengeza· 2021

Doritos One Kiss One Donation Iphulo Lentengiso Yedijithali

ngu Dennis Furniss

Umxhasi: Doritos

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ukubhengeza

98,262

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#122993

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Doritos One Kiss One Donation Iphulo Lentengiso Yedijithali

I-One Kiss, One Donation liphulo lentengiso yedijithali elenzelwe uDoritos ukuxhasa uluntu lwe-LGBTQ. Eli phulo lamema abantu ukuba babelane ngeefoto zabo bephuza abahlobo, iintsapho nabantu ababathandayo. Ukuncamisana ngakunye okwabelwanwe ngako kwaguqulwa kwaba ngumnikelo wemali oya kuluntu. Eli phulo laqhutywa kumabonakude, kumaqonga onxibelelwano, kumajelo e-intanethi nakwiindibano zophawu lweshishini. Lasebenza iinyanga ezimbini eMexico naseBrazil kwaye lafumana iimpendulo ezivela kwihlabathi liphela. Injongo yayikukudibanisa abantu ngexesha lokuqhelelana koluntu.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Doritos One Kiss One Donation Iphulo Lentengiso Yedijithali ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Doritos One Kiss One Donation Iphulo Lentengiso Yedijithali iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Doritos One Kiss One Donation Iphulo Lentengiso Yedijithali idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
Imilinganiselo nePakishini: Does not apply
Iithegi: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
Ubuchwepheshe Bokuvelisa: We leveraged a marketing mix of TV, social media, online, branded activations.
Umngeni Woyilo: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
Uphando: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
Inkuthazo: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
Ubude Beprojekthi: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
Ukuhamba Komsebenzi: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
Amalungu Eqela: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
Amagunya Emifanekiso: All images are property of PepsiCo International