Full Moon Isebe eliphambili: Isibhengezo soThungelwano lwezokuNxibelelana by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 Ibhaso Lesilivere le-A' Design Award in Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano Competition Category.
IsilivereUkubhengeza· 2021
Full Moon Isebe eliphambili: Isibhengezo soThungelwano lwezokuNxibelelana
Client: Rothco, part of Accenture Interactive
Ibhaso Lesilivere le-A' Design Award Winner in Ukubhengeza Category
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About Full Moon Isebe eliphambili: Isibhengezo soThungelwano lwezokuNxibelelana
Inyanga ephuma iPhelele sisibhengezo soThungelwano lwezokuNxibelelana esenzelwe iGuinness. Umboniso wapapashwa kwiFacebook naseInstagram kumaqonga nakumabali ngobusuku beHalloween ngo-2020, xa inyanga eluhlaza engaqhelekanga yayibonakala kwihlabathi liphela. Umfanekiso waveliswa ngokulungisa kwakunye nokujija imifanekiso kwi-Adobe Photoshop. Iimbekiselo zenyanga ezisemgangathweni ophezulu, imifanekiso yophawu kwakunye nezimo zebhiya zadityaniswa ngokwemaleko ukwenza umfanekiso omnye. Injongo yayikukujoyina incoko yehlabathi jikelele ngonxibelelwano olulula phakathi kwenyanga kunye neglasi yebhiya.
The Recognition
About the Ibhaso Lesilivere le-A' Design Award
Full Moon Isebe eliphambili: Isibhengezo soThungelwano lwezokuNxibelelana ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Full Moon Isebe eliphambili: Isibhengezo soThungelwano lwezokuNxibelelana iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Full Moon Isebe eliphambili: Isibhengezo soThungelwano lwezokuNxibelelana yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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