Xphere Umsebenzi ophambili: Uhlaziyo lwesazisi seNkampani ngu-Yibang Design and Xiner Zheng

Uyilo olubizwa ngokuba yi-Xphere Umsebenzi ophambili: Uhlaziyo lwesazisi seNkampani olwenziwe ngu-Yibang Design and Xiner Zheng ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2021

Xphere Umsebenzi ophambili: Uhlaziyo lwesazisi seNkampani

ngu Yibang Design and Xiner Zheng

Umxhasi: Yibang

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#123091

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Xphere Umsebenzi ophambili: Uhlaziyo lwesazisi seNkampani

Umbhalo weNcwadi: I-Xphere sisazisi seNkampani esenzelwe uphawu i-Rongxing. Igama elithi Xphere lithathwe kwigama lophawu lwaseTshayina elithi Rongxing, elithetha indawo ephumelelayo. Isazisi sidibanisa intsingiselo yegama lesiTshayina negama lesiNgesi ngolwimi olubonakalayo olunye. Uphawu luphenjelelwe yimilo yenkwenkwezi, kwaye ukusikwa okuhambelanayo kusetyenziswa kuzo zombini iimpawu zophawu lwesiNgesi nolwesiTshayina. Imibala eqinileyo nemifanekiso enamandla ibonisa uluhlu lweemveliso eziphezulu. Izinto eziprintiweyo zisebenzisa iphepha elingenagcobo elinzima, kwaye ikhadi leshishini nekhadi lombulelo ziphethe uphawu olubonakalayo ngokuphuma phandle.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Xphere Umsebenzi ophambili: Uhlaziyo lwesazisi seNkampani ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Xphere Umsebenzi ophambili: Uhlaziyo lwesazisi seNkampani iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Xphere Umsebenzi ophambili: Uhlaziyo lwesazisi seNkampani iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Imilinganiselo nePakishini: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Iithegi: Xphere, Visual Identity, Commercial, Branding
Ubuchwepheshe Bokuvelisa: Adobe Photoshop, Illustration, and InDesign.
Umngeni Woyilo: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Uphando: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inkuthazo: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Ubude Beprojekthi: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Ukuhamba Komsebenzi: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Amalungu Eqela: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Amagunya Emifanekiso: Yibang