I Love You From Afar Ezentlalo by Alvaro Gonzalez and Renato Galecio

I Love You From Afar Ezentlalo by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 Ibhaso Lebhronzi le-A' Design Award in Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano Competition Category.

IbhronziUkubhengeza· 2021

I Love You From Afar Ezentlalo

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

Ibhaso Lebhronzi le-A' Design Award Winner in Ukubhengeza Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar Ezentlalo

Ekuqaleni kobhubhane, xa wonke umntu wayekukwarantini eChile, zonke iivenkile zeMiniso zazivalile, yaye ukuze kugcinwe isibophelelo kubaphulaphuli bayo, kwadalwa iphulo elithi "Ndiyakuthanda Ukusuka Kude", eliphunyezwa ngo-100% kwi-intanethi lihambisa amawaka eembono zokuzonwabisa abathengi ngelixa bebevalelwe ekhaya.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

I Love You From Afar Ezentlalo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. I Love You From Afar Ezentlalo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. I Love You From Afar Ezentlalo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax