Kairi Murakami Uphuhliso Lutsha lwesiCwangciso soPawo lweQondo by Daisuke Kobayashi

Kairi Murakami Uphuhliso Lutsha lwesiCwangciso soPawo lweQondo by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IbhronziIgrafiki· 2021

Kairi Murakami Uphuhliso Lutsha lwesiCwangciso soPawo lweQondo

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Kairi Murakami Uphuhliso Lutsha lwesiCwangciso soPawo lweQondo

Kairi Murakami luphuhliso lutsha lwesiCwangciso soPawo lweQondo olwenzelwe ihotele esesiQithini saseIki, eNagasaki, eJapan. Uphawu lusekelwe kunobumba lwesiJapan olubizwa ngokuba yiIchi, olubumbeko lwalo lumgca omnye ojonge ngokuthambeka, nolubonakala kwigama lehotele. Umgca lo ukwakhumbuza ngombono osimahla iBhayi yaseYunomoto, eyona simo sokuqala esibonwa ngoonogenga bakufika. Uphawu lolucwangciso lwenziwe ngemigca ethambekile kunye neenkitshane, luveza umbono osimahla nowunamandla owenza umkhumbuzo. Imibala isebenzisa iindidi ngendidi zombala ezikhumbuza ukutshona kwelanga ngokuhlwa. Isikhundla soPawo lweQondo sasetyenziswa kumaqonga eholo, kumakhadi eshishini nakwiincwadi eziphathiswayo zoshishino, sivelisa ihotele njengendlu yesibini.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Kairi Murakami Uphuhliso Lutsha lwesiCwangciso soPawo lweQondo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Kairi Murakami Uphuhliso Lutsha lwesiCwangciso soPawo lweQondo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Kairi Murakami Uphuhliso Lutsha lwesiCwangciso soPawo lweQondo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi